Web-Op, Inc. is now a licensee of the Maxim brand after signing a licensing agreement with Maxim, Inc. Web-Op will be developing a line of high quality health supplements to be branded by the men’s lifestyle magazine, Maxim. First to market will be a vegan protein supplement, but more supplements are scheduled to be developed and released in the near future.
Web-Op is primarily a web development and internet marketing firm, located in Mesa, Arizona, and have acquired substantial experience developing supplement products in the last decade. Web-Op has transformed hundreds of national and international companies’ online presence and performance by improving their internet marketing, web traffic, web design, PR and brand development. In regards to marketing performance, Web-Op ads reached over a billion impressions in the month of August alone, which delivered nearly 700 million unique visits across their clients’ online assets.
Web-Op’s CEO, David Bailey, stated this about the deal with Maxim: “Brand development is a priority in our supplement marketing campaigns, however; we’re fortunate to work with such an established brand like Maxim. The quality of their brand, combined with the development of quality products by Web-Op, creates a lucrative opportunity for both parties.”
In the United States, Maxim is an industry leader, reporting a circulation of 2.5 million readers which they claim is enough to outsell leading competitors GQ, Esquire, and Details combined. The magazine is now using the brand name to market myriad other magazines and projects.
Due to its success in its primary markets, Maxim has expanded into many other countries, including Argentina, Canada, India, Indonesia, Israel, Belgium, Romania, the Czech Republic, France (marketed under “Maximal”), Germany, Bulgaria, Brazil, Greece, Italy, Korea, Mexico, Netherlands, Poland, Russia (where it stands now as the most popular men’s magazine), Serbia, the Philippines, Singapore, Spain, Thailand, Ukraine, and Portugal (marketed under “Maxmen”). A wireless version of the magazine was launched in 2005 across cellular carriers in twenty European and Asian countries.