To me, one of the most important parts of the creative process is sketching. Usually coming right after the initial brainstorming, it is essential for to me to start getting ideas out of my head and onto the paper. This part of the creative process is critical, and is often overlooked or not even used at all. For me, to really explore layout possibilities and new areas it begins with sketching.
Sketching can vary from project to project. For a logo design I might start 45 minutes of straight sketching, with out erasing not making it look pretty just getting ideas out of my head and onto paper. From there I would pick maybe 3-5 of those and focus on those, then narrow those down making visual decisions, repeating this process.
It helps me to understand and study the space before I go into the computer. It helps to find new positions, things that are static and centered are predictable and often visually uninteresting, (there are times when static positioning is effective, situation dictates.) Basically when I sketch, I am not going into the design “blindfolded” or rolling with the punches that technology throws at me. I need a foundation, and that is sketching, you can’t build a house with out a foundation!