Responsive web design is extremely critical in today’s world; it is necessary for survival among the fittest. No doubt mobile browsing has blown up and continues to grow exponentially. There are times where no matter how good a company’s web site looks on the monitor, if it is not “mobile friendly” and the user gets a poor experience, well, the site might as well be deemed no good at all. On a personal level, I can relate to the importance of mobile browsing. For example, after giving someone my business card usually one of the first things they do is pull out there iPhone, and look at my portfolio. If my personal site was not built with a responsiveness to adapt to different media devices and viewports such as the iPhone; and the viewer looking at my work does not have a good experience, this could jeopardize the integrity of my work and in turn, possibly be loosing future customers and contacts. I would like to quote Andy Clarke, web designer, author and founder of Stuff and Nonesense. Andy says, “Anything that’s fixed and unresponsive isn’t web design anymore, it’s something else. if you don’t embrace the inherent fluidity of the web, you are not a web designer, you’re something else. Web design is responsive design. Responsive Web Design is web design, done right”…
Google reported earnings that beat the street yesterday, yet some are are pointing to lower CPC’s with a cautionary tone. As it turns out CPC’s are down about 8% year over year. I expect that to fall further – yet im still bullish on Google and so is everyone else apparently:
So Why Are CPC’s Down?
- Mobile web traffic is up considerably at the expense of desktop traffic. Some research shows a combined 20% market share for mobile/desktop in Q3 of 2013. Web-Op manages several sites where 30% or more of organic traffic is coming from mobile devices and tablets. Most small web marketers (adwords‘ bread and butter) still haven’t adapted to this shift. Its not just small advertisers either.
- Two thirds of Fortune 100 websites don’t serve mobile friendly versions
As Google applies more and more pressure (in the form of threatened penalties) on companies to produce mobile friendly formats – mobile traffic should perform better and better.