As important as all part of a website are, link can be one of the major players in determining your website rank. After all, you’ll never rank without links. Google was originally built on an algorithm that weighted the amount of anchor text links in a site to determine its relevance in search results. Essentially, Google treats these links as votes, where more votes means higher rank. However, you can’t just spam your website with a variety of links which lead your visitors to something unrelated. Google has installed many mechanisms to ensure the quality of these links. These make sure that the links are relevant, segmented correctly, and from different IP addresses. Link building is important, and it’s just another piece of the puzzle in effective SEO.