Tag Archives: google

Example Product Listing Ad

Getting Started With Product Listing Ads

Do you sell direct to consumers online? Product listing ads may boost return on ad spend.

In October of 2012 Google Shopping transitioned from being a free service for online retailers to a paid model incorporated into Adwords. So what does this mean for adwords advertisers? In a nutshell product listing ads allow you to get images of your product directly on Google’s search results pages. Even better, these ads typically don’t cost more than traditional text ads and often cost LESS!

How well do they work?

We currently have three advertisers with us that have lower CPA’s on product listing ads than on their brand search! Every product is different so this may not translate to your site/product but its definitely worth a look.

Example Product Listing Ads

Example Product Listing Ad

Getting Product Listings Live

First off, getting PLA’s live is NOT easy. Google requires advertisers to jump through hoops to integrate with their system. To get going you will need:

  1. an Adwords Account in good standing
  2. a Google Merchant Center account
  3. a Shopping Cart
  4. an SSL Certificate
  5. terms of service
  6. A privacy policy
  7. And the tricky part – An XML, TSV or CSV product datafeed that conforms to Google’s guidelines

One note of caution: If you sell hundreds or thousands of products on your online store – chances are one of these products will be forbidden from advertising on Adwords. Take great care to exclude controversial items for sale from your datafeed or you could see your account banned.

Google Shares Jump on Earnings

A Note On Why CPC’s Are Down

Google reported earnings that beat the street yesterday, yet some are are pointing to lower CPC’s with a cautionary tone. As it turns out CPC’s are down about 8% year over year. I expect that to fall further – yet im still bullish on Google and so is everyone else apparently:

Google Shares Jump on Earnings

So Why Are CPC’s Down?

  • Mobile web traffic is up considerably at the expense of desktop traffic. Some research shows a combined 20% market share for mobile/desktop in Q3 of 2013. Web-Op manages several sites where 30% or more of organic traffic is coming from mobile devices and tablets. Most small web marketers (adwords‘ bread and butter) still haven’t adapted to this shift. Its not just small advertisers either.
  • Two thirds of Fortune 100 websites don’t serve mobile friendly versions[1]

    As Google applies more and more pressure (in the form of threatened penalties[2]) on companies to produce mobile friendly formats – mobile traffic should perform better and better.

Google Is Fudging Cost/Conversion Stats

The latest AdWords data from Mountain View seems to point to disturbing fact that Google is fudging cost/conversion stats.

Adwords replied to the apparent distortion by saying that it “actually doesn’t count cost generated by clicks where we can’t track the cookies”.

Still could trusting Google AdWord’s “Cost/Conv” could be costing you…definitely something worth looking into.

Google Analytics Traffic Map

Google Analytics Traffic Maps For Your Dashboard

Google Analytics Traffic Map

Ever wanted to show your visitors or staff where your traffic is coming from, without dragging them through Google Analytics? We’ve developed a simple package which processes your Analytics visit data and displays it as an easy-to-read map. There’s no coding required– just edit one file to add details of your Analytics profile, and away you go. It installs as a simple image you can embed in your blog, on a prominent page, or in a back-office dashboard.

Configuration Options

[php]

$username="email@domain.com";
$password="PASSWORD HERE";
$profile="12345678"; // See http://www.google.com/support/forum/p/Google%20Analytics/thread?tid=73f5507df43705db&hl=en –
$usaonly=1; //Set to filter out non-US information.
$hsize=640; //Horizontal Size
$vsize=480; // Vertical Size
$days=14; // Days to show results from
$maxtoshow = 40; //Show so many dots.

/* thats it */
[/php]

It should run on any typically configured PHP hosting environment

See it in action at Auto Glass Guru

Get the zip download at our site. A Github repository is now available

Google Analytics Announces “Adjusted Bounce Rate”

In a recent post on the Google Analytics blog, Google announced support for getting an “adjusted bounce rate”. Google Analytics has consistently over reported bounce rate due to the nature of their tracking. Recently they added support for “events” – a way to store additional user behavior data – such as clicks on a facebook like or playing of a video. This new “adjusted bounce rate” feature looks like they’ve packaged up a significant use-case for event tracking into a standard feature. It’s about time. If you would like to take advantage of the new – better bounce rate stats you simply need to add one line to your analytics embed code:

[js]
var _gaq = _gaq || [];
_gaq.push([‘_setAccount’, ‘UA-XXXXXXX-1’]);
_gaq.push([‘_trackPageview’]);
setTimeout("_gaq.push([‘_trackEvent’, ’15_seconds’, ‘read’])",15000);

(function() {
var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);
})();
[/js]

This looks extremely similar to my bounce rate workaround I posted a while back.

Exact Match +Plus Domains

Exact Match Domains Are Dead! Long Live Exact Match +Plus

Here at Web-Op we’ve acquired a LOT of domains over the years and consider domains some of our best investments. The market has changed recently though – making exact match domains less valuable. In the past – having an exact match keyword domain was a shortcut to top rankings. Today – those same domains provide seemingly less bang for the buck. This new hurdle hasn’t been unexpected – but that doesn’t make it any less painful to deal with.

Continue reading

Can local search backfire for Google?

Google has been moving heavily into increasingly localized search recently. It used to be, triggering a local search required a regional qualifier, like a city name.

Now, many of the same searches will go directly to intensely local results without qualification. They rely on geo-location of your IP address, or perhaps your information in your Google profile.

Now, the reasoning for this is sound, from a business perspective. Continue reading

Today’s Strange SERP: COP-USA

Check out the attached screenshot of Google’s serp result for “cop-usa

In the footer down below you will find the following bit of html:

[code lang=”js”]
<font size="1" face="Tahoma" color="#FFFFFF">www.cop-usa.com
www.cop-usa.com www.cop-usa.com www.cop-usa.com www.cop-usa.com
www.cop-usa.com www.cop-usa.com www.cop-usa.com www.cop-usa.com
www.cop-usa.com</font>
[/code]