Tag Archives: ecommerce

Example Product Listing Ad

Getting Started With Product Listing Ads

Do you sell direct to consumers online? Product listing ads may boost return on ad spend.

In October of 2012 Google Shopping transitioned from being a free service for online retailers to a paid model incorporated into Adwords. So what does this mean for adwords advertisers? In a nutshell product listing ads allow you to get images of your product directly on Google’s search results pages. Even better, these ads typically don’t cost more than traditional text ads and often cost LESS!

How well do they work?

We currently have three advertisers with us that have lower CPA’s on product listing ads than on their brand search! Every product is different so this may not translate to your site/product but its definitely worth a look.

Example Product Listing Ads

Example Product Listing Ad

Getting Product Listings Live

First off, getting PLA’s live is NOT easy. Google requires advertisers to jump through hoops to integrate with their system. To get going you will need:

  1. an Adwords Account in good standing
  2. a Google Merchant Center account
  3. a Shopping Cart
  4. an SSL Certificate
  5. terms of service
  6. A privacy policy
  7. And the tricky part – An XML, TSV or CSV product datafeed that conforms to Google’s guidelines

One note of caution: If you sell hundreds or thousands of products on your online store – chances are one of these products will be forbidden from advertising on Adwords. Take great care to exclude controversial items for sale from your datafeed or you could see your account banned.

Amazon vs PayPal

Amazon recently released a new service, Login and Pay. Login and Pay with Amazon allows participating companies let potential customers make that purchase using their Amazon account information.

It looks like Amazon is leveraging its more than 215 million active customer accounts to take on PayPal and move into the Online Money transfer market.

If Login and Pay with Amazon can offer a seamless payment method on tablet, mobile, and desktop, low pricing, Amazon’s A-to-z Guarantee and the level of security customers already expect when dealing with Amazon, we may see a huge shift in the way people and businesses conduct e-commerce.

Login_and_Pay_with_Amazon

http://www.engadget.com/2013/10/08/amazon-login-and-pay/