Responsive web design is extremely critical in today’s world; it is necessary for survival among the fittest. No doubt mobile browsing has blown up and continues to grow exponentially. There are times where no matter how good a company’s web site looks on the monitor, if it is not “mobile friendly” and the user gets a poor experience, well, the site might as well be deemed no good at all. On a personal level, I can relate to the importance of mobile browsing. For example, after giving someone my business card usually one of the first things they do is pull out there iPhone, and look at my portfolio. If my personal site was not built with a responsiveness to adapt to different media devices and viewports such as the iPhone; and the viewer looking at my work does not have a good experience, this could jeopardize the integrity of my work and in turn, possibly be loosing future customers and contacts. I would like to quote Andy Clarke, web designer, author and founder of Stuff and Nonesense. Andy says, “Anything that’s fixed and unresponsive isn’t web design anymore, it’s something else. if you don’t embrace the inherent fluidity of the web, you are not a web designer, you’re something else. Web design is responsive design. Responsive Web Design is web design, done right”…
People remember 20% of what they read and 80% of what they see. Research shows that Instagram engagement is 58 times higher per follower than Facebook. Therefore, if your brand is looking for more social engagement, you should not underestimate Instagram’s marketing potential.
A couple ways to optimize Instagram is first by implementing the basics. Whether you already have an account or are just setting one up, you may run into the problem of your company name already being taken. This is where it is important that you are implementing your company logo as your profile picture for all social media across the board. Consistency in social media will help people quickly recognize your content wherever they may be. Your Instagram bio should express your company’s personality in a brief description of what your company does. It would also be beneficial for you to include a link to your website so people can find you on the Internet.
The best part of Instagram is posting attractive photos, so I encourage you to get creative with promoting your product. Do not post basic product shots with an interesting filter. That is not likely to draw attention for ‘likes’ or more ‘followers.’ Your posts should look “branded” in the sense that they are consistent with the online voice you are building behind your company. It does not always have to be about selling something. I encourage you to share behind-the-scenes photos—maybe a company event or a typical day in the office— both are interesting and make you more accessible to your audience. Don’t forget, video is fair game too for this; more behind-the-scenes action, showing reactions to your product or funny promotions, all help bring your brand to life on Instagram.
Well, if you saw the post below, you may have realized that video support is still not universal. That QuickTime .mov format your iPhone recorded doesn’t just drop into a HTML5 video tag and magically start working on every browser in every configuration. Those of us without certain plugins were treated to a solid grey box at best.
At the same time, there’s a growing panic– what do we do about mobile devices? Some of them support Flash, but the number is likely to plateau, and still excludes many signature devices (such as anything Apple makes).
In the past, the answer for video was “encode it as FLV, and hope for the best.” But what about now? I propose the following heirarchy for video offerings, based on compatibility needs today.