For this weeks blog I decided to interview a friend of mine and professional graphic/web designer.
What do you think is one the most important thing as a web designer? Thinking past static design & layout to consider the web at all screen sizes.
What about the creative process? We use a repeatable, successful pattern. It starts with sketching, wire framing, mock ups, rapid prototyping and then development .
How important is the creative process to you? Very! Synapse didn’t have designers a few years back, it was developers doing front end. Having designers makes a huge difference in the usability of web applications. Being classically trained as a graphic designer helps me daily in web design. I use the principles of design, like color theory, rhythm, balance etc. these fundamentals are paramount!
What is your outlook on simplicity? Simplicity depends on necessity. That is one thing designers forget with the web design and graphic design in general. They feel like they need to fill all the space like it is some “hole to fill” esp. junior designers. Question the necessity of everything you include in the design and then question whether is it presented in the best way possible.
What about the the placement of things like “call to actions?” You want to make sure your main call to action is available and accessible almost anywhere. If you’re delivering information you want it at the end of that information. It should be the most prominent path for a user to take.
What do you think about traditional web placement i.e. headers etc. and switching the placement of them up, in non traditional ways? It really depends on the users of the site or app. Sites that have the same user base are better candidates than sites that have mostly unique visitors. Additionally, younger, more techie users are going to figure out the placement of things and are less likely to get frustrated. With users that struggle you probably want a more conservative layout. You have to determine purpose of the site and the target audience. A marketing site is going to be selling products/services, reference website will be delivering information etc.
Any input for junior web designer? Mobile first approach, responsive design and write clean code!