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New Design and Rethought Call To Action Leaves Everyone Happy!

Web-Op has recently redesigned, the website of the Arizona based automated technology provider Components Electronics Systems LLC. This is a great example of how a responsive web design with a rethought call to action, leaves the client happy, the client’s customers happy, and helps companies convert online, increasing their bottom line.

Components Electronic Systems, LLC had the privilege of utilizing Web-Op for the redesign of our website.  From our initial meeting to execution Web-Op has been amazing.  Friendly, knowledgeable staff with a true desire for customer satisfaction.  Communication was superior and the finished product exceeded our expectations.  Thank you Web-Op for a wonderful experience!”

-Heather- President of Components Electronics Systems, LLC

Before & After:

Components Electronics   Home Automation Experts OLD

Components  AZ NEW

A big thanks to Components Electronics Systems LLC, Web-Op wishes your company continued success.


The Problem With Building Your Own Website

First off,  I would like to say that I think it is a great idea to learn how to code. It will benefit you in a lot of ways and help you become a better problem solver. However, your first website probably shouldn’t be a website for your company. The website for your company should have one sole purpose: make you money.

The problem with first time web developers/designers is that they learn a lot of cool little tricks and they try to use all of them on their website. They learn how to make a button flash, add a cool gradient, and make rotating slides that look amazing – at least in their eyes.

Everyone starting out does these type of things. I remember when I first learned a few tricks. I thought they were the coolest things ever. The problem was that none of those little tricks help any website make more money.

An experienced design team approaches a new design with conversions in mind. An experienced designer has all the same tricks but knows when and why to use them. Everything added to your website needs to be added to improve the customer experience, not have the customer leave and say “wow, that website was cool.”

So go ahead and learn how to code, but try it out on your personal blog, not your company image. Partners With Web-Op Inc.

yourfreetree-logo-21b6449b1ad488fef88af59b0c83c1dd connects shoppers and businesses, big and small, by offering thousands of dollars in free gift certificates everday. The market is filled with daily deal and coupon sites, but offers some of the most extrodinanry deals available online. For example if you live in the Draper area of Utah, you can get a $25 gift certificate for a dinner for 2 or more people to Christopher’s Steak House just by signing up for Your Free Tree and adding the deal to your virtual “wallet”. Web-Op has partnered with Your Free Tree to help take the company to new heights. One opportunity for improvement is in the websites mobile functionality and vendor back-end, two areas that Web-Op are excited to enhance and believe if done right will have an immediate impact on both customer and vendor participation in the service. Web-Op has also undertaken rigorous testing of share meter campaigns through Facebook in order to get more eyes on Your Free Tree’s outstanding free gift certificate offerings. This is a long term partnership that will evolve over time. There is still much more to come on this exciting project.

New Partnership Between Web-Op & Swagger Card helps individuals & organizations of every kind reach their goals & raise as much money as humanly possible with their custom “swagger cards”. According to, Mobile devices account for over 50% of Internet usage in the United States. One feature that the current site lacks is an intuitive mobile design, one that makes the process of user checkout and deal creation simple and fast. The new mobile site will feature mobile app functionality with none of a mobile apps inflexibility. Web-Op recognizes the importance of simple, easy to access deal redemption, the mobile site will focus on this feature. Web-Op wants to help make fundraising as simple as possible and by creating a white-label ready fundraiser page, we will make it easy for organizations to set up, roll-out, and track their Swagger Card fundraisers.

RWD2014 || Year of the Mobile

Responsive web design is extremely critical in today’s world; it is necessary for survival among the fittest. No doubt mobile browsing has blown up and continues to grow exponentially. There are times where no matter how good a company’s web site looks on the monitor, if it is not “mobile friendly” and the user gets a poor experience, well, the site might as well be deemed no good at all. On a personal level, I can relate to the importance of mobile browsing. For example, after giving someone my business card usually one of the first things they do is pull out there iPhone, and look at my portfolio. If my personal site was not built with a responsiveness to adapt to different media devices and viewports such as the iPhone; and the viewer looking at my work does not have a good experience, this could jeopardize the integrity of my work and in turn, possibly be loosing future customers and contacts. I would like to quote Andy Clarke, web designer, author and founder of Stuff and Nonesense. Andy says, “Anything that’s fixed and unresponsive isn’t web design anymore, it’s something else. if you don’t embrace the inherent fluidity of the web, you are not a web designer, you’re something else. Web design is responsive design. Responsive Web Design is web design, done right”…

Q&A with a UI/UX Designer

For this weeks blog I decided to interview a friend of mine and professional graphic/web designer. 

 Ryan Canfield is UI/UX designer & front end developer at Synapse Studios specializing in web-based javascript applications.

What do you think is one the most important thing as a web designer?   Thinking past static design & layout to consider the web at all screen sizes.

What about the creative process?   We use a repeatable, successful pattern. It starts with sketching, wire framing, mock ups, rapid prototyping and then development .

 How important is the creative process to you?   Very! Synapse didn’t have designers a few years back, it was developers doing front end. Having designers makes a huge difference in the usability of web applications.  Being classically trained as a graphic designer helps me daily in web design. I use the principles of design, like color theory, rhythm, balance etc. these fundamentals are paramount!

What is your outlook on simplicity?   Simplicity depends on necessity. That is one thing designers forget with the web design and graphic design in general. They feel like they need to fill all the space like it is some “hole to fill” esp. junior designers. Question the necessity of everything you include in the design and then question whether is it presented in the best way possible.

What about the the placement of things like “call to actions?”   You want to make sure your main call to action is available and accessible almost anywhere.  If you’re delivering information you want it at the end of that information. It should be the most prominent path for a user to take.

What do you think about traditional web placement i.e. headers etc. and switching the placement of them up, in non traditional ways?   It really depends on the users of the site or app. Sites that have the same user base are better candidates than sites that have mostly unique visitors. Additionally, younger, more techie users are going to figure out the placement of things and are less likely to get frustrated. With users that struggle you probably want a more conservative layout. You have to determine purpose of the site and the target audience. A marketing site is going to be selling products/services, reference website will be delivering information etc.

Any input for junior web designer?   Mobile first approach, responsive design and write clean code!   


Titan – The Man Behind a Marketing Revolution

In the biography Titan, Ron Chernow tells the story of John D. Rockefeller, the man who built Standard Oil of Ohio in the late 19th century. Before Rockefeller, people in the United States relied on wood for cooking and heat, and whale oil for light. These materials were expensive to extract and inefficient for generating power.  In contrast, petroleum products were easily and cheaply obtained. Chernow argues that the emergence of the railroad allowed industrialists to transport goods on a national level.  Until the railroad tracks were laid across America, items could be manufactured and sold to the local consumer. With the advent of the railroad, oil, drilled and refined in Pennsylvania, could be sold and transported across long distances. Hence, Standard Oil of Ohio, by controlling the railroads, could monopolize the petroleum industry.

Similar to this ‘sales revolution’ made possible by the railroad in Rockefeller’s time, the emergence of the 20th century internet created a market for items that were heretofore distributed nationally to be sold to wholesale and retail consumers overseas. The market was once again expanded, increasing from the confines of national sales to an international market.

Today, a merchant promoting the sale of his product on the internet can take advantage of another commercial revolution taking place in the in the 21st century. Companies can market to potential buyers on their mobile devices.

Until recently, a marketer had to market a product online by hoping that the consumer would sit down at his PC, surf the net, and see the product being offered. But today, as consumers have their cell phones in hand, the marketer can target the customer and achieve instant results. An added bonus that accrues to the salesperson is his ability to track users based on GPS location. In addition, mobile devices allow for a more personal interaction through direct dialogue via SMS. By targeting ads to the mobile phone, the owner of a given website can track a user’s response instantly, allowing the marketer to analyze and understand the behavior of the cell phone owner and to improve the seller’s standard of service.

Best of all, mobile communication offers the potential for an advertisement to go viral. Mobile users tend to share good content with friends and family, and they can to do so with the click of a button. This offers the marketer more exposure with less effort.

This all sounds good in theory, but does it hold true in practice? In fact, according to a study conducted by, four out of five modern consumers – a staggering 80% – use their smart phones to shop. Furthermore, reports that 70% of mobile users took action and bought a product after a mere hour spent on the internet. This is three times faster than the same results realized on a desktop or laptop computer.

That consumers shop with their mobile devices comes as no surprise. In early 2014, CNN reported that Internet usage on mobiles devices and tablets surpassed that of PCs. CBS news added that 75% of Americans admit to surfing the Internet while in the bathroom, granting the marketer an additional opportunity to reach the consumer at time that used to be reserved for other activities

Rockefeller became a Titan because he recognized that a product – in this case refined petroleum products – could be manufactured locally and sold across the entire country. He expanded the availability of goods to a larger audience. With the advancement of technology, this trend continues today. The Titans that will emerge in our generation are those who take advantage of the trends and recognize advances in how their goods and services may best reach the consumers.


The Psychology of Color

The psychology of color is one of the most interesting and controversial aspects of marketing. There has always been debate on the importance of color in marketing and its effect on persuasion. According to a study titled, The Impact of Color in Marketing, Satyendra Singh describes that the typical person makes up their mind within 90 seconds of their initial interaction with either people or products. She also claims that about 62-90 percent of the assessment is based on colors alone.

It is believed that the most effective colors for advertising are those that stimulate the viewer’s senses. Warm colors, such as red and yellow, are known to make people feel comfortable, and encourage them to linger—a reason why many restaurants primarily use warm color schemes. Nearly all logos, advertisements, and menus of fast food chains feature reds, oranges, and yellows. This is because warm colors are some of the best colors for advertising food, as they are known to increase the appetite, which may translate to higher revenue.

Cool colors on the other hand, like blues and greens, are very calming colors often associated with knowledge and understanding—why many businesses tend to use a cool color pallet. Darker shades of blue are known to indicate dependability and integrity making it a good color for business ads and logos; you will often notice financial companies incorporating dark blue. Shades of light blue seem to be very effective for advertising over-the-counter medicines and other health products. It is believed that light blue has a calming effect on people and it is most often associated with health and healing.

One last color pallet to point out is black and white. People often underestimate the power of the simplicity behind a black and white color scheme. According to research, these are two of the best colors for advertising because they create a strong contrast when paired together. Black and white often indicate opposites—white associated with purity and freedom, while black is interpreted as elegant, powerful, and/or evil. However, when used together, black and white can give off a highly professional feel for the brand.

world wide web banner

A web sites web banner is by far one of the most important area of a site. It is what people see first,  this is where the viewer makes initial visual contact and gets an overall feel and vibe of the site, and ultimately decides if they want to continue on or not. I can not tell you how many web sites I have left due to the  fact they had a weak header. Even though it is the content that matters in todays world people judge books by there covers, and the web banner is the cover. I like this piece of information I found online, it is from a graphic designer and multiple business owner named Dawn Papandrea-Khan. She states, “usually when we visit a website or blog, we can get a feel for what the site represents in only a few seconds. This is the reason why it is even more important to focus on making the right first impression through a custom header graphic.”

As a designer, there are a few key aspects and bits of information I think the header should contain. The company, the product etc. Which brings me to my next point I found in an online blog talking about this exact topic. This is from the importance of a header. 

1. Who are you? (You would be amazed how many websites make their visitors dig around to find out the name of the company!)

2. What do you do? (Again, the number of visitors who are forced to assume your site sells a product rather than just talks about it is ridiculous. Be clear!)

3. Why should I buy from you, not the other guy?

The web is littered with garbage, visual noise and a bunch of sites that house web banners that all look the same. It is up to me as the designer to produce clean, visually interesting web banners that represents the sites overall demeanor and entice people to stay on the site and explore further. It is also up to me to find new and exciting ways to display the content  so we can separate ourselves from the crowd.   Also, I feel like in design I have to take risks. I have to try new and “edgy” things and think outside the normal design box that I often get tunnel visioned in. I would also like to explore maybe trying a banner with out the traditional rectangle box, maybe another shape  or placement? That is something definitely for the sketchbook and some thought.

Future Shock

‘Overchoice’, or choice overload, is a term introduced by author Alvin Toffler in his 1970 novel Future Shock. The word describes a unique problem that faces consumers in the post-industrial age. Each year, advancement in technology offers more and more products to shoppers. On its surface, the increase of options for a potential buyer would seem to be a positive development. Closer scrutiny, however, reveals that an abundance of options breeds indecisiveness. Given the plethora of choices, customers are unable to choose the product the best suits them. The buyer grows uneasy and unhappy. Often the consumer refrains from making any choice at all. This, points out Toffler, is the irony: “freedom of choice” ultimately becomes “unfreedom.”

The vision proffered in Future Shock is not far off from today’s reality. The question every marketer asks is “how can we go about extracting expendable income from responsible consumers?” Or, as articulated by Phineas T. Ratchet in 20th Century Fox’s 2005 animated film “Robots”: “how do we go about sucking every loose penny out of Mr. and Mrs. Average Knucklehead?”

Offering a variety of choices to the consumer is an important component in making a sale. However, the marketer must also facilitate the decision making process. In modern society, most people lack the discipline Harry S Truman exhibited when he stated, “there’s always a decision ahead of you that you’ve got to make, and you don’t want to look back. If you make a mistake in one of those decisions, correct it by another decision and go ahead.” Society enjoys having options, but at the same time, people are paralyzed by indecision and suffer from second guessing.

With the advent of the internet, Tofler’s “overchoice” proves overwhelming to the internet consumer. Today, any product is available to a consumer through his internet browser. Multiple websites offer numerous products that offer the same results with only slightly different nuances. For fear of making the wrong choice, a potential buyer will often close out his browser without clicking on any purchase at all. Should the marketer to make the decision for the customer by offering only one option? I think not. Rather, the web designer should offer just a few options while creating the perception that far many more options are being presented. It is in this way that the marketer can crush on any fears that buyers have of making the wrong choice, while, at the same time, making them feel that they have the “freedom of choice” they so desire.shutterstock_144375991