Category Archives: seo

What is SEO, and How Is It Done?

Online marketing can be an intimidating beast. There’s a lot to think about. You’ve got to ask yourself lots of questions, just about constantly. Am I getting the right kind of customer response? Am I targeting the right audience for me? Is my message effective? All of these and many more in a vast variety of contexts and situations come up when running a business.

To run your business the best you can, you only hire employees qualified to do the job, right? That’s where an SEO company comes in. SEO, or “Search Engine Optimization” firms fulfill the “online marketing” role much like a veteran cashier, a professional driver, or an experienced accountant would at their own specialized place in a company.

If you’re intimidated by the online marketing and SEO world, just remember, at Web-Op we’re here to help! With our knowledgeable, diverse team of industry experts and world-class standards and practices, Web-Op exists to fill that exact role; and  we’ll stun your target audiences with hard-hitting, relevant techniques.

SEO?

Now you may ask, “What is SEO, exactly?” Good question, let’s run it down for you. Web-Op focuses on a group of tasks relating to optimizing your online message. We build cutting-edge, beautifully functional websites, optimize existing websites, drum up business and marketing, maintain advertising projects, manage social media, and even maintain and support your sites and marketing processes.

Development

Let’s talk about websites, shall we? These days it seems like everyone and their aunt is a “web developer.” Sure, it’s good to know a little HTML, to use templates and tinker with some code, but if you want truly creative, modern work done from the ground up by a group of experts, wouldn’t you go that route?

Need reliable code that works? We’ve got your back. Need striking visuals that don’t just look good, but WORK well too? Give us a call. You have multiple business locations and want to reflect that with location-dependent sites? Sure, no problem. Custom content? Haven’t we talked about this? We’ve got you. We do the whole shebang, from the ground up. It means we know our work, and we know how to maintain it. Period.

 

SEO Auditing

Don’t stress, I know, getting word of an “audit” raises my blood pressure too. In this case, however, you’re definitely gonna want a full audit of your website from our team. It’s a truly beneficial thing to have done. We dig deep, working through each line of code and checking that they’re the most compatible with major search engines (think Google, Bing, etc.) that they can possibly be.

We’ll pry into title tags and meta information, making sure that geotagging and keywords are correct and displaying properly. We’ll vet your contact information so customers find accurate information when searching, and make all numbers and email forms clickable. One or more analytical measures like Google Analytics, Cyfe, or Nuvi will be used to create a map of our efforts, allowing us to show quantitative improvements at the drop of a hat.

 

Seems like a lot, right? We’ll even handle the mobile development and ensure all of our sites display on a huge range of devices, from the newest iPhone or Android to the clunkiest old tablets.

 

Linking and Listing

Who doesn’t like alliteration? Anyway, making sure your business is at the top of Google, at the top of Bing, is way up on the priority tree for us. Modern internet usage has become a searching game. The majority of traffic flows through these sophisticated engines, and they’re constantly evolving to improve the quality and relevance of what’s shown after a search. Hence, we do what we do best and get you up there, right at the top.

It’s more important than you may think, especially in the case of Google. The “Google My Business” listings allow customers and marketing targets to see reviews, contact information, and more. That first impression really matters, and Web-Op is here to make sure you make a good one.

 

Online Image Cleanup

Your online image is a big part of business, for sure. And it’s important that when a potential customer is out there searching for YOUR company, the right information shows up. Depending on how your company already exists online, this might be a pretty tough to impossible job. However your online situation, we can do our best to make sure correct, factual information is displayed on the web.

 

Social Media

More often than not, clients, customers, people all alike are using social media to interacting with friends, family, and businesses. Social media’s extremes can be serious- they can make or break a business. With an inadvertently offensive tweet or irrelevant posting on a Facebook or Linkedin account, you could see a detriment to business.

Companies are public facing, and Web-Op works to control and manage your company’s social media accounts with veteran expertise. We make sure to target the right customers, engage them, and convert them through relevant content; and we do it all while keeping you informed on progress, statistics, and analytical data.

Do you have a blog? Need copy written? Content edited? Our award-winning in-house writing and editing team can masterfully create custom content designed with proven techniques for drawing in more business, managing posting schedules and style. We’re good at what we do, so let us do it for you.

 

Advertising

That’s right, we handle advertising too. After all, what good is content and design when you don’t have traffic? It’s like putting a billboard in the middle of the desert. Our marketing experts will manage your social media, Google, and email advertising campaigns for you, and grow the traffic YOU converting. We’re professional at catering messages to the right clientele, and we know how to create messages that pack a punch and drive conversions with an emphasis on making and drawing repeat customers.

 

Offline Design

Web-Op is fairly unique in the industry, in that we incorporate a physical design team into the mix. Not only can we create your online image from the ground up, we can revamp and design packaging, mailers, and labels to compliment your targeted message.

 

We’ve handled sachets, bottles, tubes, canisters, and labels for all of them. We’ve done mailers, cards, posters, convention-booth sized sheets, and more. Even display packaging, like gorgeous boxes and tubs- yep, we can do that too. If your branding and marketing requirements include these sorts of things, we’ve got you more than covered. No need to hire a second agency solely for packaging design again!

 

How To Be A Good Client

 

Trust us, this isn’t the kind of business relationship you fire and forget. We don’t ignore you ‘til the monthly due dates; in fact, the SEO business requires a tight relationship between client and firm. It’s necessary that communication is often, and accurate. We’ll do our part, here’s a few tips that can help you do yours.

 

  1. We appreciate timely replies. Within an hour is better than within a day, within a day is better than within a week and so on. This helps your project stay as relevant and efficient as it can be, and we’ll reply often within the hour with any inquiries or updates. Do us both a favor and “don’t be a stranger.”
  2. Let us know everything. In order to actually help audit and build your business, we need to know how it runs, what’s involved, who is who, and all the possible information you can give us about it. Products, pictures, descriptions, ideas, mottos; if you have it, it will help us provide the most accurate service we possibly can.
  3. Don’t forget your offline image. It’s important for our online efforts to reflect and connect with your offline events. Bring those two things together, and baby, you’ve got a stew going. Customers love a seamless interface between real-world events and their online habits, and we’ll help you give it to them.

 

Conclusion

I should hope that now it’s a little more clear, then, what exactly an SEO company does. We’re experts in helping you manage your image, primarily online but with the talent and ability to do so offline as well. It’s not something to stress about, but it does take a certain amount of commitment and reliability to accomplish, so let us help you present the best company you possibly can.
You wouldn’t hire the least qualified to do a job, so why would you hire just any tired old SEO firm? Let Web-Op show you what we’ve got. You won’t be disappointed.

An example of why custom thumbnails are so important

Youtube Video Optimization Guidelines

Believe it or not, YouTube is still in its “wild west” phase.  Promoting content on YouTube is making more and more sense as consumers buy devices like the apple tv, amazon fire, android tvs etc.  We are all anxious to cut the cable cord and guess who benefits from that?  A lot of that traffic is going to YouTube.  Now is a good time to bone up on what factors are under your control for optimizing your video to rank for a keyword search.  Here are my suggestions, I look forward to finding out any I missed in the comments.

Before the video is made:

After the video is made:

Video Title

  • Save the file with the target keyword close to the beginning of the title.

Example:

  • target keyword: youtube video optimization best practices (video)
  • file name: youtube-video-optimization-best-practices.mp4

prepare a closed caption file
tools to make this easier:

  • https://www.inqscribe.com/ $99
  • http://www.nch.com.au/scribe/
  • DIY methods http://www.freewaregenius.com/how-to-easily-transcribe-audio-or-video-recordings-into-text/

Uploading to Youtube:

https://support.google.com/youtube/answer/72431?hl=en

Custom Thumbnail – VERY IMPORTANT!
most accounts in good standing and that are verified (see link above) have the ability to provide a custom thumbnail. Some details pulled from Google’s Support

  • Have a resolution of 1280×720 (with minimum width of 640 pixels).
  • Be uploaded in image formats such as .JPG, .GIF, .BMP, or .PNG.
  • Remain under the 2MB limit.
  • Try to use a 16:9 aspect ratio as it’s the most used in YouTube players and previews.
An example of why custom thumbnails are so important
An example of why custom thumbnails are so important

Tag your videos
This one is surprisingly important in my experience. Tag at least three tightly relevant topics as well as something close to your main keyword. In our example above we might use tags of: “youtube video optimization”, “youtube seo”, “youtube video seo

 Additional Pointers

Always include the word “video” at the end of the title
Choose the most visually appealing thumbnail you can.
Allow all ratings, embeds, video responses, comments, comment voting etc.

RWD2014 || Year of the Mobile

Responsive web design is extremely critical in today’s world; it is necessary for survival among the fittest. No doubt mobile browsing has blown up and continues to grow exponentially. There are times where no matter how good a company’s web site looks on the monitor, if it is not “mobile friendly” and the user gets a poor experience, well, the site might as well be deemed no good at all. On a personal level, I can relate to the importance of mobile browsing. For example, after giving someone my business card usually one of the first things they do is pull out there iPhone, and look at my portfolio. If my personal site was not built with a responsiveness to adapt to different media devices and viewports such as the iPhone; and the viewer looking at my work does not have a good experience, this could jeopardize the integrity of my work and in turn, possibly be loosing future customers and contacts. I would like to quote Andy Clarke, web designer, author and founder of Stuff and Nonesense. Andy says, “Anything that’s fixed and unresponsive isn’t web design anymore, it’s something else. if you don’t embrace the inherent fluidity of the web, you are not a web designer, you’re something else. Web design is responsive design. Responsive Web Design is web design, done right”…

#Hashtag

At the start of President Obama’s second term in early 2013, the White House promoted the use of the hashtag #SOTU to reference and comment on President Obama’s State of the Union address. Twitter’s @Gov account, a page that “provides updates…tracking creative & effective uses of Twitter for civic engagement…” later released the following data: during the president’s address, #SOTU was tweeted 766,681 times.

The frequency of these tweets fluctuated. As expected, the number of tweets spiked when the President touched upon a controversial topic. What is more interesting than the actual number of tweets is the data that provided a breakdown of the most popular hashtags tweeted by region and at what point during the speech the hashtags were used most. For instance, when Obama mentioned America’s graduation rate, the engagement of the #education tag shot up, particularly in the states of Nevada, Wisconsin, Michigan, Connecticut, and Massachusetts. Many tweets were recorded from #budget, #energy, #jobs, and #healthcare. These results show a definitive relationship between the concerns of people from different states and the political topics addressed by The President.

The Washington Post reported that the US government reviewed #SOTU to study the thoughts of The American People with regards to the proposed extension of payroll tax cuts. Assuming an average annual salary of $50,000 per household, it was estimated that a failure of Congress to extend the cuts in payroll taxes would result in a reduction of $40 for every paycheck. The White House launched #40dollars that asked, “What does $40 per paycheck mean for you and your family”? CNN reported that within 45 minutes of its post, #40dollars was trending worldwide at approximately 6,000 tweets per hour. This huge influx of tweets over the short time period demonstrated how significant this issue was to the American people.   This campaign helped secure passage of the payroll tax extension after generating more than 70,000 tweets and in excess of 10,000 Facebook posts.

When a hashtag is “trending” it means that it is, at the moment, one of the most popular hashtags being used. A list of the trending hashtags is visible on the sidebar of the Twitter home page, and is constantly updated to display what is trending at that exact moment. While it is true that the list only monitors hashtags used on Twitter itself, it is fair to speculate that the trending topic on Twitter is also being tossed about on other social media platforms.  Some tags trend for less than a minute. A quick response to a trending topic on Twitter can allow a user to reach a massive audience with little effort and no advertising fees.

Support for this idea can be evidenced from a report on wired.com that confirmed that when the lights went out in New Orleans during the third quarter Super Bowl XLVII, Oreo immediately tweeted an ad using #blackout, a hashtag sure to attract the attention of the thousands of other Twitter users using the same tag. In an interview following the successful advertising campaign, the sandwich cookie’s social media team bragged that they had fifteen staffers, (copywriters, strategists, and graphic artists) each with a finger on the send button, waiting to capitalize on anomaly that may occur during the Championship game – a great play, a wardrobe malfunction, or, in this case, a blackout. The cost of such an operation may seem excessive, but it is peanuts compared to what Budweiser or Lays was shelling out to run a short advertisement on Game Day, especially when taking into account what some clever employee of Nabisco found, taking advantage of a pregame survey: approximately 36% of Super Bowl viewers planned to consult a second screen during the game.

In general, statistics have shown that hashtags drive engagement. On average, tweets with hashtags show 12% more engagement through retweets, favorites, and responses than those without. Tweets with both a hashtag and a link have demonstrated to have the highest engagement.

Because a marketer can come up with a particular hashtag as a brand name identifier, it is possible to run cross-platform campaigns by use of hashtags, truly making the hashtag “the global connector of the social web.” If a seller is going to use a particular hashtag for their product, it is essential that the tag be easy to spell, input and remember. In order to promote its further use, the tag must be consistent with its message.

Another marketing strategy that utilizes hashtags would be one that targets a specific audience. “People want to connect with people who have common lifestyles,” suggests the blog titled Wishpond. “To market to your people, think about your demographics’ lifestyle and hobbies. Then seek out well used hashtags to include in a few of your updates. [For example], Discount Tackle Online [a company that sells fishing gear] uses common hashtags like #trout and #flyfishing on Google+. The post shows up in both hashtags streams, which gets their update seen by people who follow the fish related tags, or even search for them on the site.”

Time.com reports that for a 30% discount in an advertising fee, Esurance – a web-based auto insurance company – ran a 30 second ad immediately following Super Bowl XLVIII. When viewers were advised that one lucky person who tweeted the hashtag “#EsuranceSave30” within 36 hours of the Superbowl would receive a $1.5 million prize – the Twitter community exploded. Within seconds, 200,000 tweets came in using the hashtag #EsuranceSave30, and an additional 2.1 million flooded twitter over the following three days. The brilliance of this campaign, in retrospect, is obvious- while companies like Anheuser-Busch, Coca-Cola, and Hyundai targeted viewers during the game, Esurance used their dollars not only to generate media attention, but to place the Esurance brand at the fingertips of millions of Americans. While Twitter itself has not been able to successfully drive sales, it provides a slingshot from which an internet marketer can reach millions of users and cast his product across multiple platforms, the real goal of the internet marketer.

shutterstock_172515539

The “Domain Info” site: Google’s latest target

Every few months, Google gets a bee in its bonnet about a specific type of site, and usually rolls out a series of updates intended to clean up the results pages.  We’ve seen it for directories and “content farms”, and untold man-hours have been devoted to keeping “payday loans” clean and safe.

With the recent “Panda 4.0″ update, a few sites have began publishing lists of “Winners and Losers”. The more interesting aspect is what happens when we look at similar lists over time. a clear trend appears.

Again and again, you see rank drops for the “sites that list every major domain” — this typically falls into one of three categories:

Continue reading

Chain Links

Link Building and its Importance

As important as all part of a website are, link can be one of the major players in determining your website rank. After all, you’ll never rank without links. Google was originally built on an algorithm that weighted the amount of anchor text links in a site to determine its relevance in search results. Essentially, Google treats these links as votes, where more votes means higher rank. However, you can’t just spam your website with a variety of links which lead your visitors to something unrelated. Google has installed many mechanisms to ensure the quality of these links. These make sure that the links are relevant, segmented correctly, and from different IP addresses. Link building is important, and it’s just another piece of the puzzle in effective SEO.

 

double-organic-traffic

Leveraging Existing Data

We are always taking on new and exciting project here at Web-Op. One of the first things the SEO team usually looks for with a new client is whether or not they have existing data we can leverage for search engine traffic. A recent client of ours specializes in selling items that are custom made for specific car makes and models. This client had already done a lot of the work creating make pages. We saw that there was also a huge opportunity for more search engine traffic if we could generate model pages with the data they had gathered over the last few years. Over the next week our programmers worked to generate over 1,000 new pages. As a result, daily visits more than doubled.

This all happened during the first two months of optimization with Web-Op.

Google Analytics Traffic Map

Google Analytics Traffic Maps For Your Dashboard

Google Analytics Traffic Map

Ever wanted to show your visitors or staff where your traffic is coming from, without dragging them through Google Analytics? We’ve developed a simple package which processes your Analytics visit data and displays it as an easy-to-read map. There’s no coding required– just edit one file to add details of your Analytics profile, and away you go. It installs as a simple image you can embed in your blog, on a prominent page, or in a back-office dashboard.

Configuration Options

[php]

$username="email@domain.com";
$password="PASSWORD HERE";
$profile="12345678"; // See http://www.google.com/support/forum/p/Google%20Analytics/thread?tid=73f5507df43705db&hl=en –
$usaonly=1; //Set to filter out non-US information.
$hsize=640; //Horizontal Size
$vsize=480; // Vertical Size
$days=14; // Days to show results from
$maxtoshow = 40; //Show so many dots.

/* thats it */
[/php]

It should run on any typically configured PHP hosting environment

See it in action at Auto Glass Guru

Get the zip download at our site. A Github repository is now available