Category Archives: google

Google Places: An Important Tool in your SEO Toolbox

Whenever you do a specific search for a product or service in a location on Google, you will notice a list of local businesses in that area next to a map. Ever wonder that is, and how to get your business on that list? That is Google Places, the next best thing to help your business succeed.

Google Places pretty much acts as an online yellow pages account for your business, combined with a personalized web page. Customers can visit this page to find out all kinds of information about your business, from basic contact information, to YouTube videos, reviews, photos, and more. This little known area of Google is essential for local businesses looking to create that extra edge.

Let’s say you are looking for something specific, say “pizza in Chicago”, or “Chicago pizza”. The first page you see an alphabetized list of local restaurants in Chicago offering pizza on their menus. These businesses have Google Places accounts, allowing them to easily make first page search engine results on Google. See the potential in this? Web-Op specializes in managing your Google Places account for your business, allowing your customers to keep up to date on your information and allowing for no missed opportunities in rankings to go unnoticed.

To learn more about Google Places and Web-Op services in this area, please refer to

Google Analytics Announces “Adjusted Bounce Rate”

In a recent post on the Google Analytics blog, Google announced support for getting an “adjusted bounce rate”. Google Analytics has consistently over reported bounce rate due to the nature of their tracking. Recently they added support for “events” – a way to store additional user behavior data – such as clicks on a facebook like or playing of a video. This new “adjusted bounce rate” feature looks like they’ve packaged up a significant use-case for event tracking into a standard feature. It’s about time. If you would like to take advantage of the new – better bounce rate stats you simply need to add one line to your analytics embed code:

var _gaq = _gaq || [];
_gaq.push([‘_setAccount’, ‘UA-XXXXXXX-1’]);
setTimeout("_gaq.push([‘_trackEvent’, ’15_seconds’, ‘read’])",15000);

(function() {
var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘’;
var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);

This looks extremely similar to my bounce rate workaround I posted a while back.

Understanding the Conversion Funnel

A conversion funnel is a structure provided by most major analytics packages, such as Google Analytics. It aggregates the click paths of many visitors as they follow a pre-determined course through your site. In short, it lets you watch as visitors more from “arrival on site” to the destiation your site exists to encourage– the conversion. Typically, a conversion is a purchase, a request for information, or activating a contact form.

Much like a funnel in the kitchen, a properly configured conversion funnel will start with a large opening– the 50,000 visitors who hit your site in a month– and narrow down to a smaller number– like the 200 who buy– at the end. At each step, it should get narrower. There’s value in all of these factors– how fast it narrows, as well as how many people enter and leave the whole process.
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Can local search backfire for Google?

Google has been moving heavily into increasingly localized search recently. It used to be, triggering a local search required a regional qualifier, like a city name.

Now, many of the same searches will go directly to intensely local results without qualification. They rely on geo-location of your IP address, or perhaps your information in your Google profile.

Now, the reasoning for this is sound, from a business perspective. Continue reading

Today’s Strange SERP: COP-USA

Check out the attached screenshot of Google’s serp result for “cop-usa

In the footer down below you will find the following bit of html:

[code lang=”js”]
<font size="1" face="Tahoma" color="#FFFFFF"></font>