Exact Match Domains Are Dead! Long Live Exact Match +Plus
Here at Web-Op we’ve acquired a LOT of domains over the years and consider domains some of our best investments. The market has changed recently though – making exact match domains less valuable. In the past – having an exact match keyword domain was a shortcut to top rankings. Today – those same domains provide seemingly less bang for the buck. This new hurdle hasn’t been unexpected – but that doesn’t make it any less painful to deal with.