I enjoy seeing the new trends in web design that come and go. I compiled a list of the most common trends I have seen, read about or designed. Check them out:
Responsive design (this means whether you look at a site on a 24-inch monitor or your iphone, the website will automatically adjust nicely to your size device.
Simplicity. You can notice this in the new Iphone IOS 7. All the design has gone from a 3-d feel to a very flat, clean and simple design.
Typography. You will notice huge type and fun ways of displaying type on sites.
Full size Images. Many websites are using photographs more and more in their sites, especially as backgrounds.
Fixed Headers. This means as you scroll, the header stays at the top.
Mobile Design. A very simplistic version of the main site, where you can easily navigate with your fingers.
Retina Display. Thanks to newer Apple monitors, phones and tablets their retna display can now fit twice as many pixels as the regular LCD screen. Which means higher, more beautiful resolution designs.
Lately, the design department has been rolling out lots of “longform” landing pages.
Longforms have been around for along time, you have probably seen some online, they are known for really bad design, with tons of content and generally look like a scam. They are basically one-page websites. Which is why they get so long, for example you have to put “about us”, “contact us”, “Reviews”, and “Buy Now” sub-pages all together on one page.
However, here in web-op we took longforms to a new level. We focus on making them beautifully designed. Adding more imagery to make the design more engaging, understandable and fun to read. We add lots of helpful content, not just about our products, but useful facts people need to know. We use infographics and comparison charts. We want viewers to enjoy scrolling through the long design. And ofcourse, if they make a purchase, that’s good too!
If you are in the internet marketing space you are sure to have seen comparison charts and info-graphics used frequently in internet marketing campaigns and justifiably so, they convert better than walls of text that get readers disinterested faster than a fat kid in the vegetable isle.
Our design team has been doing some interesting things with comparison charts, incorporating info-graphic like visuals into their comparisons. The result is an easy to scan comparison which engages readers, educates on product features and benefits, all while separating the product from the competition. Well done design!