All posts by Tyson Bailey

Base CRM

Here at Web-Op we help a lot of startups with the need to effective manage and close leads. To do this it is necessary to use some type of customer relationship management system (CRM).

There are a lot of CRMs out there. One that we have become fond of lately is Base CRM .

Just this morning I helped Lisa Kau, founder of MyntSmile.com, set up her own account. We are getting ready to launch her new product and Base CRM will help her manage her leads and move people through the sale’s funnel.

To learn more about Base CRM visit GetBase.com

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The Problem With Building Your Own Website

First off,  I would like to say that I think it is a great idea to learn how to code. It will benefit you in a lot of ways and help you become a better problem solver. However, your first website probably shouldn’t be a website for your company. The website for your company should have one sole purpose: make you money.

The problem with first time web developers/designers is that they learn a lot of cool little tricks and they try to use all of them on their website. They learn how to make a button flash, add a cool gradient, and make rotating slides that look amazing – at least in their eyes.

Everyone starting out does these type of things. I remember when I first learned a few tricks. I thought they were the coolest things ever. The problem was that none of those little tricks help any website make more money.

An experienced design team approaches a new design with conversions in mind. An experienced designer has all the same tricks but knows when and why to use them. Everything added to your website needs to be added to improve the customer experience, not have the customer leave and say “wow, that website was cool.”

So go ahead and learn how to code, but try it out on your personal blog, not your company image.

Lead Gen And Bounce Rate In Adwords

bounce If you have a lead gen site you know how difficult it can be to manage a complex advertising campaign on Adwords, Bing, or Yahoo because it becomes difficult to track which keywords are producing phone calls. There are a lot of metrics you should be paying close attention to but bounce rate is usually one of the first I look at with a new campaign.

Bounce rate represents the percentage of visitors who bounce (leave ) from your site without visiting other pages. If you have certain keywords with high bounce rate you should usually consider one of two things:

  1. Remove the keyword you are targeting in your adwords campaign
  2. Change the message on the page you are sending traffic to.

To see bounce rate in your Adwords account it is important to link your Google Analytics account with your Adwords Account. After you do that you will be able to add a couple of columns like bounce rate and time on site.

Focusing on decreasing bounce rate will improve the quality of your advertising campaigns and lead to a better performing website.

 

 

 

 

Tracking TV Ads With Google Analytics

as-seen-on-tv copyTracking visits and conversions from offline campaigns, such as TV ads, can be a difficult task if you don’t set things up correctly.

The answer is to set up Google Analytics link taggging tool and web page redirects.  The first thing you need to do is decide what URL you want to send this offline traffic to. You have three options:

  1. New domain (examplesite.com)
  2. Subdomain (deal.example.com)
  3. subfolder (example.com/deal)

After you decide what URL you are going to use you need to set the page up to redirect to a custom URL like example.com/?Utm_source=tv. In Google analytics we would see the source of the traffic was TV.

Example

A tire company has a website named arizonatires.com and runs a tv advertisement. On the tv advertisement they tell people to visit aztires.com. When people click on aztires.com they are redirected to arizonatires.com/?Utm_source=tv.

Don’t Forget About Your Scent

smellHere at Web-Op we have many conversations about improving landing pages for different campaigns we are managing. There is nothing we love more than seeing conversion rates increase. We often discuss the design, call to action, and message of the page. We review the page to ensure the message has clarity, rewrite the copy to focus on benefits rather than features, and add security registrations to make visitors feel nice and safe. Often, however, the real culprit for low conversion rates is lack of scent.

The ad a visitor clicks on needs to smell like the landing page you direct them to. Lack of scent can create confused visitors – and confused visitors rarely do what we want them to do.

So what makes good scent?

  1. Ad copy needs to match the landing page copy. Try to have the main heading of the page as close to the main heading of the ad as possible. The rest of the copy of the landing page should focus on a single purpose: the message of the ad copy.
  2. Ad design needs to match the design of the page.

If your ad copy and design match up you are maintaining scent.

Now, I know what you are thinking. “I have a lot of different ads in my campaign.” You have a couple of options here. You can create a new page for each ad or you can create one page that shows different messages for each ad by loading content dynamically using a PHP query string.

Here is a little piece of code Ryan Underdown has used recently to capture the right headline.

This will work with a url like www.website.com/?headline=This+Is+A+Headline

<?php

$headline = $_GET[“headline”];

$headline = str_replace(‘+’, ‘ ‘, $headline);

?>

So if you are trying to increase conversion rate make sure you maintain scent.

Leveraging Existing Data

We are always taking on new and exciting project here at Web-Op. One of the first things the SEO team usually looks for with a new client is whether or not they have existing data we can leverage for search engine traffic. A recent client of ours specializes in selling items that are custom made for specific car makes and models. This client had already done a lot of the work creating make pages. We saw that there was also a huge opportunity for more search engine traffic if we could generate model pages with the data they had gathered over the last few years. Over the next week our programmers worked to generate over 1,000 new pages. As a result, daily visits more than doubled.

This all happened during the first two months of optimization with Web-Op.

2 Reputation Management Tips

Web-Op has dealt with countless companies – large and small – that have found themselves on the receiving end of negative press. It only takes a few comments on pissedconsumer.com or ripoffreport.com to have a negative effect on your business’s online reputation. Fortunately, there are steps you can take to push this negative press off the first page of Google.

(1)   Create profiles for your company on websites like Twitter, Facebook, and Myspace. Remember that it is important to show activity on these websites to get them to rank. Just creating them isn’t enough. Post something regularly, build a few links to them, and watch each profile page rise in the search engines. Below are a number of websites you can create profiles on. Each one of these rank extremely well.

  1. Twitter.com
  2. Linkedin.com
  3. Facebook.com
  4. Digg.com
  5. WordPress.com
  6. Google.com/profiles
  7. Quora.com
  8. About.me
  9. Formspring.me

(2)  Buy other domains such as websitenamereviews.com, websitenametestimonials.com, and websitenamecomplaints.com. We recommend looking at Google suggestions to start. These days keyword rich domains rank extremely well. Your $8 purchase will be well worth it.

Remember that negative comments added to powerful domains like pissedconsumer.com can rank for your business name extremely fast. Being proactive about your online reputation can minimize the impact of one unhappy client’s comment.