All posts by Shaun

PassportXpress in the Final 20 of The Utah Entrepreneur Challenge (UEC)

The Utah Entrepreneur Challenge (UEC) is a statewide, student business-plan competition. Teams from universities across the state of Utah compete for the best business plan and a chance to win more than $100,000 in cash and in-kind prizes. Web-Op would like to congratulate everyone involved in passportXpress for their hard work, getting the project to this point. Let’s continue on and win the whole thing! To learn more about passportXprress please click here.

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PassportXpress Wins Opportunity Quest Pitch Event at UVU!

Congrats to Santiago Gallardo and PassportXpress for winning the Opportunity Quest pitch event at UVU which was sponsored by The Woodbury Business School and Zions Bank. This puts Santiago and PassportXpress into The Utah Entrpreneur Challenge, one of the biggest events of it’s kind in the state of Utah. PassportXpress is one of the many very exciting investments of Web-Op over the past year here. Below are photos from the event.

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Web-Op CEO Meets With Meltzer Media Productions

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Web-Op CEO David Bailey meets with Meltzer Media Productions in their New York City offices. Meltzer Media Productions is one of the original founders of the Infomercial (1985) and has Produced or consulted on over 2000 Direct Response TV Campaigns. The product and services we have advertised range from $9.99 items to over $10,000 (Cruises and medical procedures) and everything in between. The success of the company has enabled us to expand in to manufacturing, licensing, online marketing, catalog placement, Home Shopping and Retail place all over the U.S. and in 95 countries around the world.

Web-Op, Inc. Partners with Registration Elite to Help Improve the Camp Registration Process

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Web-Op, Inc., an internet marketing firm, has announced its partnership with Registration Elite, to help improve programs camp registrations. Web-Op will be responsible for enhancing site functionality for both camp registrants and administrators.

Web-Op’s CEO David Bailey explains: “Registration Elite is well connected in the sports camp community and by partnering with Web-Op, we feel we can change the way camp registrations are done, providing an efficient, streamlined experience for both campers and coaches, unlike anything else out there.”

Web-Op has partnered with Registration Elite to help take the company to new heights. One opportunity for improvement that has been targeted is the coaches admin area for camp registrations. By implementing a custom admin for the coaches they are better able to track registrations, financials, camp itinerary, and makes sure they are in compliance with governing bodies.

About Registration Elite

RegistrationElite.com is the premier camp registration platform that allows programs to offer a customized, streamlined registration experience for both campers and coaches.

About Web-Op, Inc.

Web-Op provides internet marketing and web development services for businesses of all sizes. Web-Op specializes in conversion driven design, development, and marketing. Each of these items are supported by data tracking and analytics, ensuring unsuccessful campaigns are discontinued quickly and successful campaigns continue to grow.

New Design and Rethought Call To Action Leaves Everyone Happy!

Web-Op has recently redesigned ComponentsAZ.com, the website of the Arizona based automated technology provider Components Electronics Systems LLC. This is a great example of how a responsive web design with a rethought call to action, leaves the client happy, the client’s customers happy, and helps companies convert online, increasing their bottom line.

Components Electronic Systems, LLC had the privilege of utilizing Web-Op for the redesign of our website.  From our initial meeting to execution Web-Op has been amazing.  Friendly, knowledgeable staff with a true desire for customer satisfaction.  Communication was superior and the finished product exceeded our expectations.  Thank you Web-Op for a wonderful experience!”

-Heather- President of Components Electronics Systems, LLC

Before & After:

http://componentsaz.com/

Components Electronics   Home Automation Experts OLD

Components  AZ NEW

A big thanks to Components Electronics Systems LLC, Web-Op wishes your company continued success.

YourFreeTree.com Partners With Web-Op Inc.

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YourFreeTree.com connects shoppers and businesses, big and small, by offering thousands of dollars in free gift certificates everday. The market is filled with daily deal and coupon sites, but Yourfreetree.com offers some of the most extrodinanry deals available online. For example if you live in the Draper area of Utah, you can get a $25 gift certificate for a dinner for 2 or more people to Christopher’s Steak House just by signing up for Your Free Tree and adding the deal to your virtual “wallet”. Web-Op has partnered with Your Free Tree to help take the company to new heights. One opportunity for improvement is in the websites mobile functionality and vendor back-end, two areas that Web-Op are excited to enhance and believe if done right will have an immediate impact on both customer and vendor participation in the service. Web-Op has also undertaken rigorous testing of share meter campaigns through Facebook in order to get more eyes on Your Free Tree’s outstanding free gift certificate offerings. This is a long term partnership that will evolve over time. There is still much more to come on this exciting project.

New Partnership Between Web-Op & Swagger Card

SwaggerCard.com helps individuals & organizations of every kind reach their goals & raise as much money as humanly possible with their custom “swagger cards”. According to CNN.com, Mobile devices account for over 50% of Internet usage in the United States. One feature that the current SwaggerCard.com site lacks is an intuitive mobile design, one that makes the process of user checkout and deal creation simple and fast. The new mobile site will feature mobile app functionality with none of a mobile apps inflexibility. Web-Op recognizes the importance of simple, easy to access deal redemption, the mobile site will focus on this feature. Web-Op wants to help make fundraising as simple as possible and by creating a white-label ready fundraiser page, we will make it easy for organizations to set up, roll-out, and track their Swagger Card fundraisers.

Why You Should Care About Project Management, and Why the Success of Your Project Depends on it

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In so many areas of our lives, we use project management without even realizing we are. Whether it’s executing a daily routine, having the family over for thanksgiving, or building a spaceship, project management is used every day, at every level. Initiating, planning, executing, monitoring/controlling and closing out every project is what a project manager does. Project managers get things done.

Hope is not a strategy. Project management provides a framework to help reach goals.  Every project is different, but all share their beginnings in an idea of what can be and a potential for a good outcome if that idea is guided into reality.

Alas, with experience comes the realization our role as design and build agencies must be sustainable for the long term. If a project requires the development team to work heavy hours, we always review and ask ourselves, was it worth it? If when a site is delivered we look at an hours analysis and learn that our time would have been more profitably spent working at the Dollar General in Apache Junction, what can we take away to make sure this doesn’t happen again? It starts with a clear, appropriately quoted contract and effective project management.

Of course, there are plenty of reasons why project management matters besides budget. I’ve never seen a single project succeed without a schedule. I’ve also yet to come across a project for which it wasn’t critically important to communicate often, clearly understand the scope of what the team was building, or to have an individual on the team focused on the quality of the product.

Strong project management discipline says a lot about the experience of an design and development firm. Scope, schedule, budget, and communication all factor into the success or failure of a project. This is with or without experienced project management. Failure to proactively address these factors always places an unfair burden on those members of the team who should be focused on strategy, user experience, design, development, and engineering. Both Web-Op and it’s clients have benefited from effective project management, and will continue to do so in the future.

 

Signal Important Messages with Headings and Subheadings

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SIGNAL IMPORTANT MESSAGES WITH HEADINGS AND SUBHEADINGS

Whether it’s overcoming an objection, triggering an emotional pull, or explaining the benefits of your product or service, Headings and Subheadings serve an important purpose on a webpage.

Headings…

  1. tell a story…
  2. build excitement…
  3. act as  “waypoints” in your copy

HEADINGS THAT TELL A STORY

What if your reader only read the headings and subheadings in your copy? Would he or she get all the information they needed to make a decision?

You’ll see that longer sales pages or landing pages will often use this technique.

For example:

At first I didn’t believe it was true…

Then, I saw the results of our first test…

And our second test was even better…

Now, I’m convinced…

In between each of the above subheadings will be one to three paragraphs that offer convincing evidence that the subhead is credible, and builds on the unstated promise that “you can get these results, too.”

HEADINGS THAT BUILD EXCITEMENT

The example above manages to build some excitement as it tells a story. You can also build excitement by highlighting the key emotional benefits of your product in your subheadings.

For example:

Why women won’t stop staring at you

Feel confident in any situation

Spend your time at the beach, and let the paperwork do itself

These types of headings speak directly to the core desire of the reader, while also offering a promise that your product will fulfill that desire. When we speak of “benefits,” we’re talking about the ways that your product fulfills the core emotional desires of your prospects and customers.

HEADINGS THAT ACT AS WAYPOINTS

Sometimes a heading can simply act as waypoints in your copy. Sometimes you simply want to display before and after photos, testimonials, or explain in greater depth what your product or service does. Headlines in these instances can serve to explain what will be discussed or displayed all while still connecting with customers.

WHERE DO SUBHEADINGS FIT IN?

Subheadings  support your headings. They can provider greater detail on the ensuing content of the section, further drive the main point of the section, or answer an immediate question the reader may have.