When choosing a click-focused bid strategy, is clicking the “Enable Enhanced CPC” button always the right choice? What Enhanced CPC means is exactly how it sounds, it optimizes your cost per click if Adwords presumes it as beneficial, or not beneficial, to your campaign. This feature can increase your bids for clicks by up to 30% if deemed good for the campaign, and lower the bid by any amount if it seems that the campaign will not benefit. Seems awesome right? This may not necessarily be the case.
While Enhanced CPC can be beneficial for a campaign with a good history of conversion data, a new campaign with Enhanced CPC will most likely not perform at its best. It can drive down traffic for a new campaign and make your campaign not work as how you would’ve hoped. It’s not going to do a good job if there is no data to base its bid decisions over. What is our verdict?
Use it for a campaign with good historic conversion data. This is where the Enhanced CPC feature may perform at its best and be the most beneficial to your Adwords campaign, with potential for increased conversion rate, increase ROI, and overall lower costs. However,for a new campaign, we recommend not using it. Be smart with Enhanced CPC, make sure it’s right for you.
When we are called here for PPC consultation or to take over someone’s campaign, we often find that a decent campaign is created, however it is left stagnant and on “autopilot”. The thing with PPC is that is cannot be left to run on its own! Things change in Adwords (Bing too!) in minutes, even seconds at a time, leaving your well performing keyword potentially in the dust in no time. We have developed some “best practices” at Web-Op to optimize our marketing campaigns. These have to monitored daily, and even hourly in some instances. So how should you keep a close eye on your Adwords/Bing campaign? Follow some of these tips from the experts here at Web-Op.
- Identify the poor performers: These are the “low hanging fruit”. Poor performers can include ads/keywords with low CTR, low clicks, or low conversions, depending on the age of the campaign. We also leverage data from Google Analytics which can tell us things like bounce rate and average visit duration. Poor performers are a gigantic waste of money. Without keeping a close eye on these, you are just throwing money away for nothing.
- Negative keywords: Let’s say you are advertising keywords like “computer repair services”. You may not want your ads to come up in search terms like “do it yourself computer repair”. Constant addition of negative keywords to your campaign can be very beneficial, and can keep your overall performance metrics toward the high-side.
- Average position: Keywords are given position, and this is something very important to watch for. Usually the top 3 positions have the best performance. We have found that position 2 (out of the 3) has the worst performance. We like to aim for position 1 to 3. Every keyword bid is different, so getting the optimal position can be quite tricky.
- Fix match types: Depending on the client, campaign, and budget, we will choose to mix keyword match types. With broad match terms, we have found that is it important to scale these back and use these as a good way to find what the best search terms are. Through scaling back broad match and adding search terms as a phrase match, we have seen the following statistics after just a week of managing PPC for a health supplement:
- Spend reduced 11.5%
- Conversions Increased 7%
- Cost Per Conversion Decreased 14.5%
- Conversion Rate increased 19%
- ROI increased 160%
- Budgets: In the end, you are spending the client’s money when managing their PPC campaign. Be wary of their daily budgets and if anything is getting maxed out, you can scale back on the poor performers or lower the position. More clicks for less money? Yup, it’s worth it.
PPC can be quite tricky, and it is for good reason. It takes a well optimized campaign, as well as the proper capital, to really get some good, solid, consistent performance. Don’t turn on autopilot, keep a close eye on your campaigns. You will be happy you did.
With your newly designed and developed website, you’re going to want results. After all what’s the point of spending money for a new website if it does nothing? Something we do at Web-Op to get you the most out of your new website is split testing.
Split testing, also known as A/B testing, involves taking different variations of your website, including home page and landing pages, pushing them live, and doing analysis to see which variation performs best. Traffic is diverted between the different variations of the pages and one will usually outperform the other.
The differences between pages can be extreme, or very slight. We can take two completely different designs and see which one converts better, or make very slight changes, such as changing the color of a button or using a different image. Just about every aspect of a website can undergo split testing.
Split testing at Web-Op can be very beneficial to you and your website. The optimum variation of your website with the highest conversion can be found, making you more money.
Ever find yourself looking at a sales page that just keeps going, and going, and going? You have found yourself in the midst of a long-form sales page, which typically kind of suck. These usually end up driving potential customers away, however, when designed accordingly, they can work extremely well.
If you have a product you are selling, why offer more than one page? Consolidate all of that information into a single page so that site visitor have access to all that information at their fingertips. This makes it easier too, where PPC can be aimed at a single page.
So why don’t they work? Many people associate long form sales pages as a scam, or think they are particularly cheesy. Most of the long form sales pages out there do fit these categories, which is why so many people dislike them. They are packed to the absolute brim with exclamation points, poor copy, and Hype! Hype! Hype! Fortunately, long form sales pages can remain effective, and include effective content, attention-grabbing detail, and maybe a few exclamation point here and there.
It really takes the right product or service to be showcased on a long form sales page. Why make a long page to sell something like paper clips? If people need inexpensive, day-by-day items, they will get them, regardless of how much they stare at a long form page. More complicated and expensive products, say a boat, will take most people weeks or even months to do the right research they need, and cost a great deal of money, so a long form sales page may not be appropriate. If your products fits in the happy medium between the two, say a fairly inexpensive supplement or product, than a long-form sales page can be just what the doctor ordered.
Here is a prime example of a long-form sales page straight from the developers and designers at Web-Op. There is nothing cheesy, scammy, or hypey about this page. No overuse of exclamation points, no big blocky bright red fonts, and no poorly written content. This comes straight from the experts that have been in the business for years using proven methods to maximize sales. This page is well-designed and uses enough content not to poor readers, but keep them informed and to the point.
Need to market your product or supplement? Look to Web-Op’s new site, King Supplements! Using effective long form sales pages and targeted PPC campaigns, take your product from the bottom to the top with Web-Op’s newest way to market supplements.
Have a supplement you need sold? Can’t get the reach you want? Let Web-Op help you! Web-Op has recently launched the site KingSupplements.com to help companies sell their products effectively. Through our experience in marketing and market analysis, we can get your product sold quickly, so that you turn profits immediately.
Web-Op offers King Supplements as an alternative to other supplements sellers, such as GNC. While GNC offers effective marketing and has great reach to consumers, it is rather expensive. Web-Op offers our experience and expertise in marketing your products, all at a much lower cost than other supplement vendors.
When your products are listed on King Supplements, Web-Op gets directly to work creating an effective product page, as well as creating custom images to showcase your products. During this process, our designers will create custom pages detailing the benefits of your product. Once content is generated for these pages, Web-Op will begin to optimize each landing page to ensure a targeted marketing message is in place.
King Supplements cross-sells for each product listed on the site. Once a customer shows interest in a specific product, similar products featured on the site will be displayed, similar to Amazon’s “People who purchased this also bought…” Our goal is for all products on the site to get noticed, even if the customer isn’t exactly looking for Product B, while searching for Product A.
Web-Op has been successfully marketing products stateside, as well as overseas, for years now. We are experts in our trade and know exactly what it takes to blossom your product from the start, to a major competitor. Contact us today, and get your product on King Supplements!
Here at Web-Op, much of the business we do is in China. Why is that? There are over two billion internet users in the world. 45% of these two billion users live in Asia. This is a huge amount of internet users and is an outlet that cannot and should not be ignored. Actively selling and marketing to Chinese markets allows us to capitalize on this growing opportunity.
The Chinese economy is the second largest in the world (behind the United States) and there is a fast-growing consumer market place within the country that is growing hand-in-hand with its economy. In order to get your product or service to launch in this new market, there is a long and complicated process that must be followed. The first step is to classify the product, and includes translating marketing materials and registration and licensing of the product or service. After this, the product or service must be adapted to fit this new market, fit with label adjustments and proper documentation. Then, importing, and private or brand labeling must be established. In the final steps, the product must be marketed and distributed, and a website must be launched.
There is vast potential for business opportunities in China, and with Web-Op’s experience, expertise, and partners in China, we can help your product or service soar in booming new market, as well as in local markets.
PPC, short for pay per click, is an advertising model used to direct traffic to websites. Advertisers pay the website owner when the ad is clicked. Utilizing PPC advertising gives website owners the opportunity to turn an immediate profit from search engine traffic.
So how does this work? Using tool like Google Adwords or Microsoft AdCenter, advertisers can create ads and bid on keywords that they want their ad to appear on. With Google, each time a visitor searches for a term, an invisible auction takes place on their servers which weighs the advertiser’s maximum bid for the term against their ad’s quality score. The winning advertiser gets their ad to appear above the organic listings and is only charged if that visitor clicks on the ad.
Managing your own PPC can be risky, and can end up costing you lots of hard-earned cash if you do not manage it effectively. There are a few important skills necessary to get your PPC right. First of all, you must choose the right selection of keywords. The key factor in this is to find the right words that will actually convert into sales, and which will just bring browsers who simply click and do not buy. It is also imperative to make specific landing pages for your keywords. With Google, they will offer more inexpensive cost per click for sites with more relevance to the search term. With a keyword-specific landing page, you can answer the searcher’s questions more effectively and have a much greater chance of converting that visitor into a customer. Keyword landing pages generally turn more visitors into buyer, leads, or subscribers, than your site’s home page.
Need help with your PPC campaign? Contact Web-Op!
Yet another project for Web-Op’s Incubation Program! This means that in 90 days, we build a website, with full design and development, boost online marketing presence, increase lead generation, and improve web traffic! For other companies, this can take years to achieve, but Web-Op aims to accomplish this in the first 90 days.
This new project is known as Cosmalite and is headed by Dr. Steven E. Roth, DMD, a cosmetic and restorative dentist based in Manhattan, New York. Cosmalite is a procedure which involves custom fitting and creation of temporary veneers meant to mimic the look of permanent porcelain veneers. This is so that a patient can essentially test the look of the porcelain veneers, without the big decision carried with a permanent procedure. Web-Op is already hard at work on this new project, and knows this project will achieve a great deal of success in the first 90 days.
Web-Op’s Incubation Program is starting to gain more attention! Recently a company selling products to help those who suffer from neuropathy have put Web-Op’s Incubation Program to the test. So far, the Neuropathy Pain Therapy project is roughly 30% completed, with Web-Op now getting into the marketing aspect of the program. A label, logo, and a live website are now completed for Neuropathy. Stay tuned to hear more about this project!
Neuropathy Pain Therapy has developed products to help individual who suffer from peripheral neuropathy. Peripheral neuropathy happens when the peripheral nerves, which carry information to and from the brain and from the spinal cord to the rest of the body, malfunction as a result of nerve damage. This can cause painful tingling and burning sensations and numbness in the extremities. Neuropathy Pain Therapy has developed products to help with neuropathy symptoms.