All posts by Bryant Da Silva

Business Partner Success Story: Dentist Strategies

Dentist Strategies (www.dentiststrategies.com) is a valued business partner of Web-Op which offers web design, PPC Marketing and Social Media services to Dentists.

Web-Op is happy to share a Dentist Strategies success story from one of their clients: Dr Steven E. Roth, DMD of SmilesNY (www.smilesny.com).

Dentist Strategies finished building my website in August of this year. Because of a lot of wasted money and time with our last web designers it turned out that we had extremely “low ratings” on Google. Dentist Strategies explained a to me that the first step would be to improve my ratings before marketing could become effective.

It has only been two weeks since we turned on our PPC engine and I feel the need to share my two experiences:

Candy, a patient from Las Vegas, contacted us as she was moving to New York and wanted a consultation for Cosmetic Dentistry. Utilizing the case presentation protocols we decided with Candy to rebuild her bite, her smile with gum surgery, and to get rid of all of her old, bad fillings. The approximate cost is over $40,000 dollars.

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Jenny Wu is a 22 year old College student who came in from our amazing  Dentist Strategies created  website. Jenny, a Chinese national, came in looking for Invisalign®. She found us with PPC advertising for cosmetics but she is now going to restore every back tooth before doing the Invisalign®. She would of never known about us, nor us of her, without our website and internet marketing. Dentist Strategies is rocking it!”

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Healthy Charts: New Partnership Between Web-Op & Kinetic4 Labs

Web-Op, Inc. is happy to announce a partnership with Kinetic4 Labs in a new joint venture: Healthy Charts.

Both Web-Op and Kinetic4 Labs recognize the competitive advantage businesses would enjoy by providing easy access to personal health data. Healthy Charts will manage the development of a full featured tracking, charting and marketing platform designed to increase customer lifetime value by creating a familiar portal that encourages users to initiate new tests at regular intervals.

Web-Op and Kinetic4 Labs will each leverage their respective strengths: design, development, marketing and business startup.

Amazon vs PayPal

Amazon recently released a new service, Login and Pay. Login and Pay with Amazon allows participating companies let potential customers make that purchase using their Amazon account information.

It looks like Amazon is leveraging its more than 215 million active customer accounts to take on PayPal and move into the Online Money transfer market.

If Login and Pay with Amazon can offer a seamless payment method on tablet, mobile, and desktop, low pricing, Amazon’s A-to-z Guarantee and the level of security customers already expect when dealing with Amazon, we may see a huge shift in the way people and businesses conduct e-commerce.

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http://www.engadget.com/2013/10/08/amazon-login-and-pay/

Google Is Fudging Cost/Conversion Stats

The latest AdWords data from Mountain View seems to point to disturbing fact that Google is fudging cost/conversion stats.

Adwords replied to the apparent distortion by saying that it “actually doesn’t count cost generated by clicks where we can’t track the cookies”.

Still could trusting Google AdWord’s “Cost/Conv” could be costing you…definitely something worth looking into.