New Design and Rethought Call To Action Leaves Everyone Happy!

Web-Op has recently redesigned ComponentsAZ.com, the website of the Arizona based automated technology provider Components Electronics Systems LLC. This is a great example of how a responsive web design with a rethought call to action, leaves the client happy, the client’s customers happy, and helps companies convert online, increasing their bottom line.

Components Electronic Systems, LLC had the privilege of utilizing Web-Op for the redesign of our website.  From our initial meeting to execution Web-Op has been amazing.  Friendly, knowledgeable staff with a true desire for customer satisfaction.  Communication was superior and the finished product exceeded our expectations.  Thank you Web-Op for a wonderful experience!”

-Heather- President of Components Electronics Systems, LLC

Before & After:

http://componentsaz.com/

Components Electronics   Home Automation Experts OLD

Components  AZ NEW

A big thanks to Components Electronics Systems LLC, Web-Op wishes your company continued success.

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The Problem With Building Your Own Website

First off,  I would like to say that I think it is a great idea to learn how to code. It will benefit you in a lot of ways and help you become a better problem solver. However, your first website probably shouldn’t be a website for your company. The website for your company should have one sole purpose: make you money.

The problem with first time web developers/designers is that they learn a lot of cool little tricks and they try to use all of them on their website. They learn how to make a button flash, add a cool gradient, and make rotating slides that look amazing – at least in their eyes.

Everyone starting out does these type of things. I remember when I first learned a few tricks. I thought they were the coolest things ever. The problem was that none of those little tricks help any website make more money.

An experienced design team approaches a new design with conversions in mind. An experienced designer has all the same tricks but knows when and why to use them. Everything added to your website needs to be added to improve the customer experience, not have the customer leave and say “wow, that website was cool.”

So go ahead and learn how to code, but try it out on your personal blog, not your company image.

Business Partner Success Story: Dentist Strategies

Dentist Strategies (www.dentiststrategies.com) is a valued business partner of Web-Op which offers web design, PPC Marketing and Social Media services to Dentists.

Web-Op is happy to share a Dentist Strategies success story from one of their clients: Dr Steven E. Roth, DMD of SmilesNY (www.smilesny.com).

Dentist Strategies finished building my website in August of this year. Because of a lot of wasted money and time with our last web designers it turned out that we had extremely “low ratings” on Google. Dentist Strategies explained a to me that the first step would be to improve my ratings before marketing could become effective.

It has only been two weeks since we turned on our PPC engine and I feel the need to share my two experiences:

Candy, a patient from Las Vegas, contacted us as she was moving to New York and wanted a consultation for Cosmetic Dentistry. Utilizing the case presentation protocols we decided with Candy to rebuild her bite, her smile with gum surgery, and to get rid of all of her old, bad fillings. The approximate cost is over $40,000 dollars.

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Jenny Wu is a 22 year old College student who came in from our amazing  Dentist Strategies created  website. Jenny, a Chinese national, came in looking for Invisalign®. She found us with PPC advertising for cosmetics but she is now going to restore every back tooth before doing the Invisalign®. She would of never known about us, nor us of her, without our website and internet marketing. Dentist Strategies is rocking it!”

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Citizen Dish Visits the Web-Op Office

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*Web-Op’s CEO David Bailey pictured with Citizen Dish leaders Damon Shorter and Mike Baghoomian

Citizen Dish leaders Damon Shorter and Mike Baghoomian visited the Web-Op office Monday, November 24 to impart more knowledge about their successful marketing management tool program to the Web-Op staff.

Citizen Dish provides businesses the opportunity to quickly create customizable marketing content and design that can delivered via email, txt, and social media platforms to develop new leads.  Web-Op is being consulted for strategies on building a more efficient application and marketing pitch to their program.

During their meeting, the Web-Op staff learned more than just the details of Citizen Dish’s current status as a successful marketing application, they learned about the history and passion that delineates them from from any other in their industry.

Web-Op thanks Damon Shorter and Mike Baghoomian for stopping by and are looking forward to their own successful business relationship.

YourFreeTree.com Partners With Web-Op Inc.

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YourFreeTree.com connects shoppers and businesses, big and small, by offering thousands of dollars in free gift certificates everday. The market is filled with daily deal and coupon sites, but Yourfreetree.com offers some of the most extrodinanry deals available online. For example if you live in the Draper area of Utah, you can get a $25 gift certificate for a dinner for 2 or more people to Christopher’s Steak House just by signing up for Your Free Tree and adding the deal to your virtual “wallet”. Web-Op has partnered with Your Free Tree to help take the company to new heights. One opportunity for improvement is in the websites mobile functionality and vendor back-end, two areas that Web-Op are excited to enhance and believe if done right will have an immediate impact on both customer and vendor participation in the service. Web-Op has also undertaken rigorous testing of share meter campaigns through Facebook in order to get more eyes on Your Free Tree’s outstanding free gift certificate offerings. This is a long term partnership that will evolve over time. There is still much more to come on this exciting project.

New Partnership Between Web-Op & Swagger Card

SwaggerCard.com helps individuals & organizations of every kind reach their goals & raise as much money as humanly possible with their custom “swagger cards”. According to CNN.com, Mobile devices account for over 50% of Internet usage in the United States. One feature that the current SwaggerCard.com site lacks is an intuitive mobile design, one that makes the process of user checkout and deal creation simple and fast. The new mobile site will feature mobile app functionality with none of a mobile apps inflexibility. Web-Op recognizes the importance of simple, easy to access deal redemption, the mobile site will focus on this feature. Web-Op wants to help make fundraising as simple as possible and by creating a white-label ready fundraiser page, we will make it easy for organizations to set up, roll-out, and track their Swagger Card fundraisers.

Healthy Charts: New Partnership Between Web-Op & Kinetic4 Labs

Web-Op, Inc. is happy to announce a partnership with Kinetic4 Labs in a new joint venture: Healthy Charts.

Both Web-Op and Kinetic4 Labs recognize the competitive advantage businesses would enjoy by providing easy access to personal health data. Healthy Charts will manage the development of a full featured tracking, charting and marketing platform designed to increase customer lifetime value by creating a familiar portal that encourages users to initiate new tests at regular intervals.

Web-Op and Kinetic4 Labs will each leverage their respective strengths: design, development, marketing and business startup.

Connect Share Visits Web-Op

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*Web-Op’s CEO David Bailey pictured with Connectshare leaders Brent Crabtree and Jon Bailey

Connectshare leaders Brent Crabtree and Jon Bailey visited the Web-Op office Monday, November 17 to impart more knowledge about their successful networking organization to the Web-Op staff.

Connectshare has gathered some of the biggest “decision makers” i.e. business leaders, CEO’s, presidents, and owners in the Salt Lake, Idaho Falls and Boise regions.  This community makes up a powerful networking circle, attracting new members every month.  Connectshare has come to Web-Op to elevate their status as a networking firm by developing more sophisticated design and functionality within their website and management systems.

During their meeting, the Web-Op staff learned more than just the details of Connectshare’s current status as leaders in the networking industry, they learned about the culture and passion that delineates them from from any other networking circle in the nation.  It is the idea that the most successful business relationships are built by a “giving” mentality.  This “give” culture has lead many of their members to very profitable relationships between powerful businesses.

Web-Op thanks Brent Crabtree and Jon Bailey for stopping by and are looking forward to their own successful business relationship.

Why You Should Care About Project Management, and Why the Success of Your Project Depends on it

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In so many areas of our lives, we use project management without even realizing we are. Whether it’s executing a daily routine, having the family over for thanksgiving, or building a spaceship, project management is used every day, at every level. Initiating, planning, executing, monitoring/controlling and closing out every project is what a project manager does. Project managers get things done.

Hope is not a strategy. Project management provides a framework to help reach goals.  Every project is different, but all share their beginnings in an idea of what can be and a potential for a good outcome if that idea is guided into reality.

Alas, with experience comes the realization our role as design and build agencies must be sustainable for the long term. If a project requires the development team to work heavy hours, we always review and ask ourselves, was it worth it? If when a site is delivered we look at an hours analysis and learn that our time would have been more profitably spent working at the Dollar General in Apache Junction, what can we take away to make sure this doesn’t happen again? It starts with a clear, appropriately quoted contract and effective project management.

Of course, there are plenty of reasons why project management matters besides budget. I’ve never seen a single project succeed without a schedule. I’ve also yet to come across a project for which it wasn’t critically important to communicate often, clearly understand the scope of what the team was building, or to have an individual on the team focused on the quality of the product.

Strong project management discipline says a lot about the experience of an design and development firm. Scope, schedule, budget, and communication all factor into the success or failure of a project. This is with or without experienced project management. Failure to proactively address these factors always places an unfair burden on those members of the team who should be focused on strategy, user experience, design, development, and engineering. Both Web-Op and it’s clients have benefited from effective project management, and will continue to do so in the future.

 

RWD2014 || Year of the Mobile

Responsive web design is extremely critical in today’s world; it is necessary for survival among the fittest. No doubt mobile browsing has blown up and continues to grow exponentially. There are times where no matter how good a company’s web site looks on the monitor, if it is not “mobile friendly” and the user gets a poor experience, well, the site might as well be deemed no good at all. On a personal level, I can relate to the importance of mobile browsing. For example, after giving someone my business card usually one of the first things they do is pull out there iPhone, and look at my portfolio. If my personal site was not built with a responsiveness to adapt to different media devices and viewports such as the iPhone; and the viewer looking at my work does not have a good experience, this could jeopardize the integrity of my work and in turn, possibly be loosing future customers and contacts. I would like to quote Andy Clarke, web designer, author and founder of Stuff and Nonesense. Andy says, “Anything that’s fixed and unresponsive isn’t web design anymore, it’s something else. if you don’t embrace the inherent fluidity of the web, you are not a web designer, you’re something else. Web design is responsive design. Responsive Web Design is web design, done right”…