An example of why custom thumbnails are so important

Youtube Video Optimization Guidelines

Believe it or not, YouTube is still in its “wild west” phase.  Promoting content on YouTube is making more and more sense as consumers buy devices like the apple tv, amazon fire, android tvs etc.  We are all anxious to cut the cable cord and guess who benefits from that?  A lot of that traffic is going to YouTube.  Now is a good time to bone up on what factors are under your control for optimizing your video to rank for a keyword search.  Here are my suggestions, I look forward to finding out any I missed in the comments.

Before the video is made:

After the video is made:

Video Title

  • Save the file with the target keyword close to the beginning of the title.

Example:

  • target keyword: youtube video optimization best practices (video)
  • file name: youtube-video-optimization-best-practices.mp4

prepare a closed caption file
tools to make this easier:

  • https://www.inqscribe.com/ $99
  • http://www.nch.com.au/scribe/
  • DIY methods http://www.freewaregenius.com/how-to-easily-transcribe-audio-or-video-recordings-into-text/

Uploading to Youtube:

https://support.google.com/youtube/answer/72431?hl=en

Custom Thumbnail – VERY IMPORTANT!
most accounts in good standing and that are verified (see link above) have the ability to provide a custom thumbnail. Some details pulled from Google’s Support

  • Have a resolution of 1280×720 (with minimum width of 640 pixels).
  • Be uploaded in image formats such as .JPG, .GIF, .BMP, or .PNG.
  • Remain under the 2MB limit.
  • Try to use a 16:9 aspect ratio as it’s the most used in YouTube players and previews.
An example of why custom thumbnails are so important
An example of why custom thumbnails are so important

Tag your videos
This one is surprisingly important in my experience. Tag at least three tightly relevant topics as well as something close to your main keyword. In our example above we might use tags of: “youtube video optimization”, “youtube seo”, “youtube video seo

 Additional Pointers

Always include the word “video” at the end of the title
Choose the most visually appealing thumbnail you can.
Allow all ratings, embeds, video responses, comments, comment voting etc.

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Jen Shirkani

Founder and CEO of The Penumbra Group, a nationally recognized expert on emotional intelligence (EQ) she provides keynote speeches, executive coaching and management consulting. She is the author of Ego vs EQ, a book that teaches leaders how to beat the eight ego traps with emotional intelligence.

We have been working for Jen for a few years now providing online marketing and branding services. Check out her beautiful site and amazing talents at  her website www.jenshirkani.com

Jen has become a special client and part of the Web-Op team. Especially it’s CEO and President David.

Look for her new site to come out soon at www.penumbra.com

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Skeduna

This company offers administrators and students the power to understand their degrees, courses and curriculum in a whole new way. 

Don’t know what you want to be when you grow up? Don’t worry, Skeduna has you covered. Track your progress across three different chosen majors. Make a smart and informed choice along the pathway of your degree. 

Today we are dealing w Garrett and Mathew, the co-founders and their marketing director Issac. This is going to be a great product for all you students out there. 

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Intentional Creation

This is the company that the late great Og Mandino gave his blessing to. He gave Dave Blanchard the torch of “The Worlds Greatest Salesman” to carry to the next generation. When you hear Dave teach you will understand why. He is truly one of the worlds greatest success teachers. 

Dave has developed a couples retreat in the wild mountains of Utah. This is a program dreamed up by Dave and built for teaching the skills required to achieve success in your marriage. If you attend you’ll enjoy boating, hiking, four wheeling and snowmobiling. It’s a great way to expand the most important relationship on earth, your marriage. 

New site will be live in a few days. What a great company. www.intentionalcreation.com

   

 

   

 

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Connect Share

This group just got a makeover and a fresh redesign of their backend by Web-Op and they look amazing. Ready to move them into the next level of success. 

Connect Share currently operates successfully in both Utah and Idaho markets. It’s business is connecting business leader with one another. They provide once a month business meetings and introduce a forum that leads to successful connections. 

If you’re a leader then connections is your business and Connect Shares business is making you successful. Visit their website today and plan to attend. 

Their new site will go love this month. Go look their site today and watch for the fiture changes.  It’ll be fantastic. 

www.connectshare.com

  

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Americas Real Deal

This exciting company is allowing entrepreneurs to compete online and eventually on a television game show with their business ideas for investment.

1. Entrepreneurs will be allowed to pitch and sell their product directly to an interested audience.

2. Entrepreneurs will raise money through crowd funding. A new and innovative way to give companies a quick start with an infusion of cash from interested partisapents.

3. Acredited investors will be allowed to directly purchase stock into each of these companies.

We will post the digital assets as they are completed so you can all follow Americas Real Deal.

The Raziehs’ Family Visits Web-Op

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Web-Op CEO David Bailey With (in order) Gina Monibi, Tavia and Mandy Aguirre of Raziehs – Catching a quick Cubs’ Spring Training game after the meeting.

The Raziehs’ family visited the Web-Op office earlier this week to discuss the Razieh brand and company.  The faces and operators of the Raziehs’ brand includes three generations:  Gina Monibi (the Grandmother), Mandy Aguirre (the Daughter), and Tavia Aguirre (the Granddaughter). Continue reading