Tracking visits and conversions from offline campaigns, such as TV ads can be a difficult task if you don’t set things up correctly.
The answer is to set up Google Analytics link taggging tool and web page redirects. The first thing you need to do is decide what URL you want to send this offline traffic to. You have three options:
- New domain (examplesite.com)
- Subdomain (deal.example.com)
- subfolder (example.com/deal)
After you decide what URL you are going to use you need to set the page up to redirect to a custom URL like example.com/?Utm_source=tv. In Google analytics we would see the source of the traffic was TV.
A tire company has a website named arizonatires.com and runs a tv advertisement. On the tv advertisement they tell people to visit aztires.com. When a people clicks on aztires.com they are redirected to arizonatires.com/?Utm_source=tv.
Gaming Adwords With Amazon?
So why is this guy advertising to a strange (not the canonical product page in this case) Amazon page? Could he be getting around trademark restrictions by using an Amazon.com domain? When you file a trademark issue with adwords they tie the trademark authorizations back to the client id – so this seems unlikely. They have a recently granted trademark – so maybe Google just hasn’t caught this one yet.
Perhaps he/she’s is gaming the reviews of the Amazon.com domain to appear as for his product? Could be. Either way his url doesn’t seem to have an affiliate ID – so there’s probably not much Amazon is going to do about this – as PPC’ing amazon.com is definitely against the terms of service for amazon affiliates.
Do you have a better idea? Leave it in the comments.
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- First Time UX – a collection of first time users’ experience on a site, app, with a product etc. I’d wager first timer UX is more closely correlated to overall success than overall UX.
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