Yet another project for Web-Op’s Incubation Program! This means that in 90 days, we build a website, with full design and development, boost online marketing presence, increase lead generation, and improve web traffic! For other companies, this can take years to achieve, but Web-Op aims to accomplish this in the first 90 days.
This new project is known as Cosmalite and is headed by Dr. Steven E. Roth, DMD, a cosmetic and restorative dentist based in Manhattan, New York. Cosmalite is a procedure which involves custom fitting and creation of temporary veneers meant to mimic the look of permanent porcelain veneers. This is so that a patient can essentially test the look of the porcelain veneers, without the big decision carried with a permanent procedure. Web-Op is already hard at work on this new project, and knows this project will achieve a great deal of success in the first 90 days.
Web-Op’s Incubation Program is starting to gain more attention! Recently a company selling products to help those who suffer from neuropathy have put Web-Op’s Incubation Program to the test. So far, the Neuropathy Pain Therapy project is roughly 30% completed, with Web-Op now getting into the marketing aspect of the program. A label, logo, and a live website are now completed for Neuropathy. Stay tuned to hear more about this project!
Neuropathy Pain Therapy has developed products to help individual who suffer from peripheral neuropathy. Peripheral neuropathy happens when the peripheral nerves, which carry information to and from the brain and from the spinal cord to the rest of the body, malfunction as a result of nerve damage. This can cause painful tingling and burning sensations and numbness in the extremities. Neuropathy Pain Therapy has developed products to help with neuropathy symptoms.
Recently Web-Op has entered into one of its newest partnerships with Dental Deal. Web-Op is providing a full Incubation project for Dental Deal, and so far, the project is nearing full completion, and just rounding the 90 day mark. Besides implementing a website with full design, development, and SEO services, Web-Op has also implemented a call center for Dental Deal, which has been successful in closing hundreds of patient appointments for Dental Deal.
Dental Deal provides services to help patients find and schedule appointments with local dentists in their area. This is also very beneficial for local dentists, as it sends patients, and thus business, their way. An effective website has been implemented for them by Web-Op, as well as a call center that has been proven to be successful in closing leads and scheduling hundreds of appointments. This has been shown to be a successful partnership with Dental Deal, and yet another successful project implemented through Web-Op’s Incubation Program.
Be sure to keep up on the latest news, you might see a familiar name! A popular magazine in the United Kingdom is featuring Web-Op in their latest issue. We won’t disclose the name of this magazine yet, but keep in the loop for the latest information. So what exactly will this article be talking about?
The article will mainly focus on online marketing and mainly Web-Op’s involvement and implementation of it. It will also go into more detail about our 90 Day Incubation Program, as well as a brief history of our company. Keep on the lookout! You will see Web-Op come to a newsstand near you!
Web-Op’s Incubation program shows amazing results!
One of the featured products to go through Web-Op’s Incubation program has recently been added to the superior product line at GNC nutritional supplements. You probably recognize the name GNC from seeing a local store near your home or in your town. After all, GNC is the largest specialty retailer of nutritional products, and has over 4,800 retail locations throughout the United States. Their motto, “Live Well” is represented by the superior nutritional supplements and products they offer to their customers.
Web-Op’s Incubation program took Deer Antler Spray through all stages of development. We started with designing Deer Antler Spray’s labels and logos, and then moved to designed a website. Developers then built the website, based on the design, and once the website went live, the marketing began. Through a well developed plan, Deer Antler Spray saw a huge increase in its outreach, as well as its sales, and it eventually caught the eye of the nutritional supplement retail masters at GNC. Deer Antler Spray is the only deer antler velvet supplement to reach GNC’s shelves. Now customers can happily buy Deer Antler Spray online at GNC’s website, or at a local store. This is just one of many huge accomplishments done through Web-Op’s 90 day Incubation program.
To order Deer Antler Spray at GNC, please refer to the following link: http://www.gnc.com/product/index.jsp?productId=21141756
As important as all part of a website are, link can be one of the major players in determining your website rank. After all, you’ll never rank without links. Google was originally built on an algorithm that weighted the amount of anchor text links in a site to determine its relevance in search results. Essentially, Google treats these links as votes, where more votes means higher rank. However, you can’t just spam your website with a variety of links which lead your visitors to something unrelated. Google has installed many mechanisms to ensure the quality of these links. These make sure that the links are relevant, segmented correctly, and from different IP addresses. Link building is important, and it’s just another piece of the puzzle in effective SEO.
Besides all things computer and website related, cycling is another interest that draws many of the Web-Op employees together. Now that the weather here in Arizona is getting nicer, many of us now involve ourselves in a post-work ride around the Mesa area as a way to relax and unwind from a hard day’s work. While most of us ride for recreation, a few of us are competitive as well, with Web-Op showing up in local races, such as the Tour de Tucson and Tour de Mesa, but a few of us have even made it out as far as California, New Mexico, and Utah, to race under the Web-Op name.
We are always out riding in the Phoenix, Arizona area, and we will be proudly sporting the Web-Op colors. Here is the Trevor, the CFO, and David, the CEO after a ride last week.
Trevor and David
Call centers act as a branch of business which, like their name says, handles calls. This can be for inbound calls, outbound calls, and can act purely with customer service. This customer relations aspect can make call centers one of the most important tools in a business’ toolbox.
For example, suppose you call a company, say Company X. You are directed towards a call center operator, who handles a specific issue you have, whether it be a simple question, a set up of services, or perhaps a problem with services that you are encountering. This call center allows Company X to handle all customer services in a separate department, allowing the central business to put its focus into their core competencies.
Call centers can also be important for boosting revenues, which is a big aspect of the call centers here at Web-Op. Outbound calling are done when leads are found and can be essential for sales conversions. Once leads are found, that lead is contacted and qualified immediately, where this customer follow-up is imperative for customer satisfaction and customer retention.
Maintaining efficiency, minimizing expenses, maximizing revenues, and keeping customers happy are some of the key ideals of a business. What can help that business? An effective call center.
Learn more about call center at http://web-op.com/call-center.php.
Brand Development is about more than the brand name. Otherwise, you’d be able to buy your way to the top by gluing yourself to an extant famous name. Tell that to the guys trying to sell Polaroid televisions. You’ll find them underneath the smouldering pile of defective sets.
Instead, brand development has to be a holistic process– you can bring in some purchased or inherited imagery or naming, but you’re probably going to have to put the effort into it to make sure it all speaks the same language. Are you trying to position yourself as a premium product, but your box design still resembles unbranded merchandise grabbed off Alibaba with your logo pasted in the corner? Fail. Built a gorgeous product, but your website looks like an unstyled 2006 X-Cart install? Fail. Search for your brand clogged with eBay sellers dumping its prior incarnation at 6 cents on the dollar? Fail. It’s worth the cost and effort to roll out all the branding components at once, ensuring you aren’t fighting against the work you did before.
Even once you’ve built a solid brand, it’s a constant battle to retain your territory. The accessibility of the web and the reach of social media have made any angry customer incredibly dangerous. Remember “United Breaks Guitars?” While the best strategy is, of course, to satisfy your customers reliably, you also need a bulletproof search profile– making sure that negative reviews are hidden well below the patience of a typical searching customer.
The good news is that there’s frequently plenty of room for entry. Customers frequently shop on the “negative”– “I don’t want another Brand A, it failed on me”– so a whole-new brand can enter the market without a lot of inherited baggage. The trick is to make sure you don’t show up with fresh baggage, and a solid brand-development plan is the key to that.
Whenever you do a specific search for a product or service in a location on Google, you will notice a list of local businesses in that area next to a map. Ever wonder that is, and how to get your business on that list? That is Google Places, the next best thing to help your business succeed.
Google Places pretty much acts as an online yellow pages account for your business, combined with a personalized web page. Customers can visit this page to find out all kinds of information about your business, from basic contact information, to YouTube videos, reviews, photos, and more. This little known area of Google is essential for local businesses looking to create that extra edge.
Let’s say you are looking for something specific, say “pizza in Chicago”, or “Chicago pizza”. The first page you see an alphabetized list of local restaurants in Chicago offering pizza on their menus. These businesses have Google Places accounts, allowing them to easily make first page search engine results on Google. See the potential in this? Web-Op specializes in managing your Google Places account for your business, allowing your customers to keep up to date on your information and allowing for no missed opportunities in rankings to go unnoticed.
To learn more about Google Places and Web-Op services in this area, please refer to http://web-op.com/google-places.php.