Web-Op, Inc. Signs Licensing Agreement with Maxim, Inc.

Web-Op, Inc. is now a licensee of the Maxim brand after signing a licensing agreement with Maxim, Inc.  Web-Op will be developing a line of high quality health supplements to be branded by the men’s lifestyle magazine, Maxim.  First to market will be a vegan protein supplement, but more supplements are scheduled to be developed and released in the near future.

Web-Op is primarily a web development and internet marketing firm, located in Mesa, Arizona, and have acquired substantial experience developing supplement products in the last decade.  Web-Op has transformed hundreds of national and international companies’ online presence and performance by improving their internet marketing, web traffic, web design, PR and brand development. In regards to marketing performance, Web-Op ads reached over a billion impressions in the month of August alone, which delivered nearly 700 million unique visits across their clients’ online assets.

Web-Op’s CEO, David Bailey, stated this about the deal with Maxim:  “Brand development is a priority in our supplement marketing campaigns, however; we’re fortunate to work with such an established brand like Maxim.  The quality of their brand, combined with the development of quality products by Web-Op, creates a lucrative opportunity for both parties.”

In the United States, Maxim is an industry leader, reporting a circulation of 2.5 million readers which they claim is enough to outsell leading competitors GQ, Esquire, and Details combined. The magazine is now using the brand name to market myriad other magazines and projects.

Due to its success in its primary markets, Maxim has expanded into many other countries, including Argentina, Canada, India, Indonesia, Israel, Belgium, Romania, the Czech Republic, France (marketed under “Maximal”), Germany, Bulgaria, Brazil, Greece, Italy, Korea, Mexico, Netherlands, Poland, Russia (where it stands now as the most popular men’s magazine), Serbia, the Philippines, Singapore, Spain, Thailand, Ukraine, and Portugal (marketed under “Maxmen”). A wireless version of the magazine was launched in 2005 across cellular carriers in twenty European and Asian countries.



Web-Op, Inc. to Deliver New Web Assets to Exeo Entertainment, Inc.

Web-Op, Inc. has recently joined forces with Exeo Entertainment, Inc. and will be providing design, development, and marketing services.  Web-Op Inc.’s goal is to increase web traffic and the overall online visibility of Exeo Entertainment’s patented Psyko® gaming headphones and Krankz™ music headphones.

David Bailey, Founder and CEO of Web-Op, Inc. stated,”The gaming industry is a powerful, passionate community and accounts for over a billion users worldwide. We’re excited to help Exeo Entertainment spearhead this community with their unique headphone products. When I was first introduced to the team at Exeo Entertainment, I was impressed with their vision, and paired with our team they will be able to fully realize their potential.” Continue reading

The era of pixel-perfect is over

If you came into an office like ours five years ago, an early phase of the development process would have involved creating an exact, pixel-perfect model of the page.  You then had a reasonable expectation of seeing the actual web site looking exactly like the mockup.  We’ve had people send us messages saying “move the title 3 pixels over”, and five years ago, we honoured them.

This is no longer an acceptable practice.  It creates unrealistic expectations for the modern web experience.  Now, when you get a mockup, it’s more about showing overarching design principles than exact measurements.  There are several reasons for this change.

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Accidental Dark Patterns

A recent development in the field of interface design is the concept of “Dark Patterns”.  Ordinary site processes are subtly re-engineered to drive people to spend more money, subscribe to more spam, or otherwise have a worse experience.  Once you recognize them, they make a profound statement as to who’s actually providing a quality customer experience.

Some businesses are experts in explicitly designing their sites that way.  Many airlines, in particular, have turned it into a game, almost requiring a “walkthrough” to make your way to checkout and actually get the advertised price without upsells and gimmicks.  However, most clients don’t really want that.  There’s an unspoken trust– if we don’t abuse the customer, we have a chance of getting a higher lifetime value out of him.  However, poor site design– in particular for checkout– can often unintentionally create dark patterns.

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Don’t Hide Your Loading

For years, web developers have been driven to try to find ways to mask the performance characteristics of our sites.  We know that graphics are getting larger, third-party libraries are more prominent, and expectations are rising– but at the same time, everyone wants something up in 1.2 seconds after hitting the link.  Get something to load in a hurry, even if it’s not the full content, and everyone will feel like it’s faster.  However, like most “philosophies for web design”, this can be quickly followed from sensible to downright hazardous. Continue reading

Ryan Underdown

Ryan has been w me in business for so long we aren’t even going to guess, makes us feel old. Let’s just say he started working with me when he was a teenager, so a while. Ryan is the person we look to in the development and formation for new companies and fixes for old ones. His knowledge of the Internet and Internet marketing is immeasurable. His value to us at Web-Op is also without measure. He is my right hand man.  Thank you for all your years of dedication Ryan. I don’t know what I would do without you.


Dimitri, Adam, David and Web-Op are about to start a revolution, a revolution involving every renter in the world.  It will happen between Web-Op in Arizona and the huge real estate market in New York City. David will be going there next week and the organization will be formed, a plan developed and the force will be released. Let the revolution begin.